Feefo vs Trustpilot
Feefo and Trustpilot are both reviews and UGC tools. Of the 850 stores we index, Trustpilot is on 99 (12%) and Feefo on 12 (1%). 4 stores use both.
Feefo and Trustpilot on the stores we index
Show the data
| Only Feefo | 8 |
|---|---|
| Only Trustpilot | 95 |
| Both | 4 |
Feefo
On 12 of 850 stores (1%)
We haven't checked Feefo's features and prices yet.
Trustpilot
On 99 of 850 stores (12%)
We haven't checked Trustpilot's features and prices yet.
Switches
No stores we index have switched between Feefo and Trustpilot yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Feefo | Trustpilot |
|---|---|---|
| Shopify | 7 | 60 |
| Adobe Commerce (Magento) | 1 | 6 |
| Salesforce Commerce Cloud | 2 | 4 |
| THG Ingenuity | 0 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Feefo | Trustpilot |
|---|---|---|
| Fashion and accessories | 1 | 18 |
| Gifts and stationery | 4 | 11 |
| Beauty and skincare | 0 | 13 |
| Pets | 3 | 10 |
| Food and drink | 1 | 10 |
| Health and wellness | 0 | 11 |
| Home and furniture | 0 | 9 |
| Kids and baby | 1 | 7 |
| Sports and outdoor | 0 | 6 |
| Large retailers | 2 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Feefo · All the alternatives to Trustpilot
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure