Shopify development and tool selection guides
What works in ecommerce and why, how to build it on Shopify, fair comparisons of the tools, and what our own data shows.
For Shopify developers and the teams they build for. Every figure is linked to its source, and figures from our own data say what sample they come from. RSS feed
GuideHow to protect your Shopify store from app security flawsWhat Shopify's own security guidance expects of apps, how to vet the apps you install, and how to read and act on a security advisory when one affects your store.
GuideHow to speed up a Shopify store without installing an appYou can make a Shopify store noticeably faster without adding an app: fix the LCP image, tidy theme code, handle fonts and scripts, then check real-user data.
GuideWhat brands put on their product pagesReviews sit on most product pages we read, while subscriptions and bundles are far rarer. Here's what each feature does and how to build it on Shopify.
GuideMobile share and speed by sectorPhones carry most Chrome visits in every sector we looked at, yet passing Core Web Vitals varies widely, from big retailers at the bottom to food and drink at the top.
GuideCore Web Vitals: headless and Hydrogen stores vs Liquid themesLiquid themes pass Core Web Vitals more often than headless Shopify builds in our sample, though the gap is mostly about layout shift and load time, not responsiveness.
GuideReviews apps for Shopify comparedReviews apps differ in how they plug into Shopify and what they add to the page. Here is what we found in our sample, and what to weigh before you pick one.