Firework vs Instafeed
Firework and Instafeed are both social proof and UGC tools. Of the 851 stores we index, Instafeed is on 50 (6%) and Firework on 8 (1%). No store we index uses both.
Firework and Instafeed on the stores we index
Show the data
| Only Firework | 8 |
|---|---|
| Only Instafeed | 50 |
| Both | 0 |
Firework
On 8 of 851 stores (1%)
We haven't checked Firework's features and prices yet.
Instafeed
On 50 of 851 stores (6%)
Instafeed, from Mintt Studio, is a Shopify app that puts your Instagram feed, Reels and customer-tagged posts on your storefront. You can tag products so shoppers add to cart from a post, pin or hide content, and run a free plan with paid tiers for shoppable and UGC features.
- Show Instagram Reels and photo posts in grid or slider
- Hourly automatic syncing of your Instagram posts
- Tag products and collections in feed posts
- Shop now and add to cart buttons on posts
- Show UGC from Instagram tagged posts
- Hide, pin, reorder and filter posts by hashtag
What it costs
Free plan · Every paid plan comes with a 7-day free trial.
- Starter: Free Forever
- Pro: $8 /month
- Plus: $20 /month (Billed annually, save 25%)
From Instafeed's own homepage and pricing page, checked 3 Nov 2026. Prices change, so check them before you buy.
Switches
No stores we index have switched between Firework and Instafeed yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Firework | Instafeed |
|---|---|---|
| Shopify | 7 | 50 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Firework | Instafeed |
|---|---|---|
| Fashion and accessories | 1 | 12 |
| Beauty and skincare | 2 | 8 |
| Home and furniture | 2 | 6 |
| Sports and outdoor | 1 | 6 |
| Food and drink | 0 | 5 |
| Gifts and stationery | 0 | 5 |
| Kids and baby | 0 | 4 |
| Health and wellness | 1 | 2 |
| Tech accessories | 1 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Instafeed
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure