Alex and Ani ecommerce tech stack

Alex and Ani runs on Shopify. We found 12 tools on its pages. Checked 26 Oct 2026 on alexandani.com. Public pages don’t show every tool a store uses, so a tool missing here may still be in use.

Platform

Ecommerce platform: Shopify
Sector: Fashion and accessories · Jewellery and watches
Front end: The platform’s own theme

Tools on its pages (12)

Hosting and CDN: Cloudflare
A/B testing: Intelligems
Personalisation and recommendations: Rebuy
CRM, email and SMS: Klaviyo
Customer service: Kustomer
Tracking: analytics and ad pixels: Elevar Microsoft Clarity
Social proof and UGC: Instafeed
Payments and buy now, pay later: Afterpay / Clearpay Shop Pay
Delivery, returns and cross-border: Loop Returns
Accessibility overlays: accessiBe

Seen on 26 Oct 2026.

Page features (19)

Listing pages: Quick add to cart
Numbered pagination
Wishlist on tiles
Sorting
Colour swatches on tiles
Filters
Product pages: Recommendations
Size guide
Product video
Back-in-stock alerts
Variant swatches
Express checkout buttons
Buy now, pay later messaging
Gift options
Cart: Cart drawer
Free-shipping progress
Cart upsell app
Returns and exchanges: Returns window stated
Exchanges offered

Seen on 26 Oct 2026. We read the HTML the store sends, so features added only by JavaScript may be missing: not listed doesn’t mean the store hasn’t got it.

Changes over time

Changes show here once the store has been in the index for two month-ends.

Pages we checked

Product page: https://www.alexandani.com/products/path-of-life-adjustable-lariat-necklace-14kt-rose-gold-plated
Listing page: https://www.alexandani.com/collections/all
Returns page: https://www.alexandani.com/pages/returns

Checked 26 Oct 2026.

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