Stores using Insider
Personalisation and recommendations. Found on 5 of the 720 stores we index, not the whole market. Public pages don’t show every tool a store uses, so a tool missing here may still be in use.
By platform
| Platform | Stores using Insider | Share |
|---|---|---|
| Not identified | 2 of 125 | 2% |
| Shopify | 2 of 514 | 0% |
| Adobe Commerce (Magento) | 1 of 15 | 7% |
By sector
| Sector | Stores using Insider | Share |
|---|---|---|
| Beauty and skincare | 1 of 118 | 1% |
| Fashion and accessories | 1 of 179 | 1% |
| Food and drink | 1 of 70 | 1% |
| Home and furniture | 1 of 80 | 1% |
| Large retailers | 1 of 18 | 6% |
Of the stores we index, not the whole market. Found in each store’s public pages, so the real numbers may be higher. How we measure
Over time
0% of indexed stores at the end of Oct 2026. The trend line starts once a second month is recorded.
Stores using Insider (5)
- Abel & Cole
- Byoma Shopify
- IKEA
- JB Hi-Fi Shopify
- Seasalt Cornwall Adobe Commerce (Magento)