Attentive vs Emarsys (SAP)
Attentive and Emarsys (SAP) are both email and SMS tools. Of the 1010 stores we index, Attentive is on 185 (18%) and Emarsys (SAP) on 7 (1%). 1 store uses both.
Attentive and Emarsys (SAP) on the stores we index
Show the data
| Only Attentive | 184 |
|---|---|
| Only Emarsys (SAP) | 6 |
| Both | 1 |
Attentive
On 185 of 1010 stores (18%)
Attentive is a messaging platform for online stores that covers SMS, email, RCS and push. It captures subscribers with sign-up units, sends campaigns and automated journeys, and recognises customers across channels. Pricing is tailored rather than listed, based on message volume, list size, channels and AI tools.
- Sends SMS, email, RCS and push from one platform
- Recognises the same customer across channels
- Two-tap sign-up for growing your list
- Pre-built cross-channel journeys
- A/B testing and campaign reporting
- Welcome and abandonment flows triggered by customer signals
What it costs
Pricing on request · Yes, we offer free trials. Fill out the form at the top of the page to get start
From Attentive's own homepage and pricing page, checked 1 Nov 2026. Prices change, so check them before you buy.
Emarsys (SAP)
On 7 of 1010 stores (1%)
We haven't checked Emarsys (SAP)'s features and prices yet.
Switches
No stores we index have switched between Attentive and Emarsys (SAP) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Attentive | Emarsys (SAP) |
|---|---|---|
| Shopify | 154 | 3 |
| Salesforce Commerce Cloud | 9 | 1 |
| Adobe Commerce (Magento) | 5 | 0 |
| THG Ingenuity | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Attentive | Emarsys (SAP) |
|---|---|---|
| Fashion and accessories | 40 | 3 |
| Beauty and skincare | 36 | 0 |
| Home and furniture | 21 | 0 |
| Kids and baby | 20 | 0 |
| Sports and outdoor | 15 | 1 |
| Food and drink | 14 | 1 |
| Pets | 12 | 0 |
| Health and wellness | 11 | 0 |
| Gifts and stationery | 9 | 1 |
| Tech accessories | 7 | 1 |
Stores using each, where the two have at least 3 between them.
Read more
- What email tool is used the most on ecom stores?
Klaviyo is the most detected email and SMS tool in our sample of 731 stores, with Attentive second, and Shopify stores are far more likely to run one than other platforms.
All the alternatives to Attentive
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure