Attentive vs PushOwl
Attentive and PushOwl are both email and SMS tools. Of the 1003 stores we index, Attentive is on 162 (16%) and PushOwl on 9 (1%). 2 stores use both.
Attentive and PushOwl on the stores we index
Show the data
| Only Attentive | 160 |
|---|---|
| Only PushOwl | 7 |
| Both | 2 |
Attentive
On 162 of 1003 stores (16%)
Attentive is a messaging platform for online stores that covers SMS, email, RCS and push. It captures subscribers with sign-up units, sends campaigns and automated journeys, and recognises customers across channels. Pricing is tailored rather than listed, based on message volume, list size, channels and AI tools.
- Sends SMS, email, RCS and push from one platform
- Recognises the same customer across channels
- Two-tap sign-up for growing your list
- Pre-built cross-channel journeys
- A/B testing and campaign reporting
- Welcome and abandonment flows triggered by customer signals
What it costs
Pricing on request · Yes, we offer free trials. Fill out the form at the top of the page to get start
From Attentive's own homepage and pricing page, checked 1 Nov 2026. Prices change, so check them before you buy.
PushOwl
On 9 of 1003 stores (1%)
We haven't checked PushOwl's features and prices yet.
Switches
No stores we index have switched between Attentive and PushOwl yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Attentive | PushOwl |
|---|---|---|
| Shopify | 144 | 9 |
| Salesforce Commerce Cloud | 7 | 0 |
| Adobe Commerce (Magento) | 4 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Attentive | PushOwl |
|---|---|---|
| Fashion and accessories | 40 | 4 |
| Beauty and skincare | 31 | 0 |
| Kids and baby | 19 | 0 |
| Home and furniture | 14 | 0 |
| Sports and outdoor | 13 | 1 |
| Health and wellness | 11 | 1 |
| Pets | 11 | 0 |
| Gifts and stationery | 9 | 1 |
| Food and drink | 9 | 0 |
| Tech accessories | 5 | 2 |
Stores using each, where the two have at least 3 between them.
Read more
- What email tool is used the most on ecom stores?
Klaviyo is the most detected email and SMS tool in our sample of 731 stores, with Attentive second, and Shopify stores are far more likely to run one than other platforms.
All the alternatives to Attentive
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure