Microsoft Clarity vs FullStory
Microsoft Clarity and FullStory are both analytics and tracking tools. Of the 1010 stores we index, Microsoft Clarity is on 354 (35%) and FullStory on 7 (1%). 1 store uses both.
Microsoft Clarity and FullStory on the stores we index
Show the data
| Only Microsoft Clarity | 353 |
|---|---|
| Only FullStory | 6 |
| Both | 1 |
Microsoft Clarity
On 354 of 1010 stores (35%)
We haven't checked Microsoft Clarity's features and prices yet.
FullStory
On 7 of 1010 stores (1%)
We haven't checked FullStory's features and prices yet.
Switches
No stores we index have switched between Microsoft Clarity and FullStory yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Clarity | FullStory |
|---|---|---|
| Shopify | 296 | 1 |
| Salesforce Commerce Cloud | 17 | 3 |
| Adobe Commerce (Magento) | 7 | 1 |
| THG Ingenuity | 3 | 0 |
| WooCommerce | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Clarity | FullStory |
|---|---|---|
| Fashion and accessories | 86 | 1 |
| Beauty and skincare | 54 | 2 |
| Sports and outdoor | 37 | 0 |
| Home and furniture | 31 | 1 |
| Kids and baby | 30 | 1 |
| Food and drink | 27 | 1 |
| Health and wellness | 27 | 0 |
| Pets | 22 | 0 |
| Gifts and stationery | 20 | 1 |
| Tech accessories | 19 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Clarity
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure