Alternatives to Microsoft Clarity
22 other analytics and tracking tools are on the stores we index. Google Tag Manager is the most used, on 319 of 850 stores (38%), then Elevar on 150. Microsoft Clarity itself is on 217 (26%).
Microsoft Clarity and its alternatives
Show the data
| Microsoft Clarity (this tool) | 26% |
|---|---|
| Google Tag Manager | 38% |
| Elevar | 18% |
| Triple Whale | 16% |
| Hotjar | 10% |
| Google Analytics | 9% |
| Cloudflare Web Analytics | 8% |
| Adobe Experience Platform Tags | 4% |
Every alternative
| Tool | Stores | Also use Microsoft Clarity | Compare |
|---|---|---|---|
| Google Tag Manager | 319 (38%) | 74 | Compare |
| Elevar | 150 (18%) | 60 | Compare |
| Triple Whale | 136 (16%) | 64 | Compare |
| Hotjar | 87 (10%) | 26 | Compare |
| Google Analytics | 80 (9%) | 25 | Compare |
| Cloudflare Web Analytics | 70 (8%) | 12 | Compare |
| Adobe Experience Platform Tags | 33 (4%) | 7 | Compare |
| Contentsquare | 32 (4%) | 16 | Compare |
| Segment | 25 (3%) | 4 | Compare |
| Amplitude | 16 (2%) | 4 | Compare |
| Heap | 13 (2%) | 6 | Compare |
| PostHog | 9 (1%) | 2 | Compare |
| Mixpanel | 7 (1%) | 3 | Compare |
| RudderStack | 7 (1%) | 3 | Compare |
| Chord | 6 (1%) | 3 | Compare |
| Northbeam | 6 (1%) | 1 | Compare |
| Tealium | 5 (1%) | 2 | Compare |
| Littledata | 4 (under 1%) | 2 | |
| Plausible | 4 (under 1%) | 0 | |
| Quantum Metric | 4 (under 1%) | 0 | |
| FullStory | 3 (under 1%) | 0 | |
| Google tag (gtag.js) | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Microsoft Clarity and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Microsoft Clarity is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Microsoft Clarity on 53 of 190; Google Tag Manager on 66 · see the whole industry
- Beauty and skincare: Microsoft Clarity on 37 of 121; Google Tag Manager on 52 · see the whole industry
- Home and furniture: Microsoft Clarity on 21 of 81; Google Tag Manager on 29 · see the whole industry
- Kids and baby: Microsoft Clarity on 18 of 53; Google Tag Manager on 21 · see the whole industry
- Sports and outdoor: Microsoft Clarity on 17 of 92; Google Tag Manager on 39 · see the whole industry
- Health and wellness: Microsoft Clarity on 17 of 57; Google Tag Manager on 21 · see the whole industry
- Food and drink: Microsoft Clarity on 16 of 71; Google Tag Manager on 24 · see the whole industry
- Gifts and stationery: Microsoft Clarity on 16 of 66; Google Tag Manager on 18 · see the whole industry
- Tech accessories: Microsoft Clarity on 12 of 46; Google Tag Manager on 18 · see the whole industry
- Pets: Microsoft Clarity on 10 of 53; Google Tag Manager on 25 · see the whole industry
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure