Microsoft Clarity vs Tealium
Microsoft Clarity and Tealium are both analytics and tracking tools. Of the 850 stores we index, Microsoft Clarity is on 217 (26%) and Tealium on 5 (1%). 2 stores use both.
Microsoft Clarity and Tealium on the stores we index
Show the data
| Only Microsoft Clarity | 215 |
|---|---|
| Only Tealium | 3 |
| Both | 2 |
Microsoft Clarity
On 217 of 850 stores (26%)
We haven't checked Microsoft Clarity's features and prices yet.
Tealium
On 5 of 850 stores (1%)
We haven't checked Tealium's features and prices yet.
Switches
No stores we index have switched between Microsoft Clarity and Tealium yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Clarity | Tealium |
|---|---|---|
| Shopify | 190 | 0 |
| Salesforce Commerce Cloud | 8 | 2 |
| Adobe Commerce (Magento) | 6 | 0 |
| THG Ingenuity | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Clarity | Tealium |
|---|---|---|
| Fashion and accessories | 53 | 3 |
| Beauty and skincare | 37 | 0 |
| Home and furniture | 21 | 0 |
| Kids and baby | 18 | 0 |
| Sports and outdoor | 17 | 1 |
| Health and wellness | 17 | 0 |
| Food and drink | 16 | 0 |
| Gifts and stationery | 16 | 0 |
| Tech accessories | 12 | 0 |
| Pets | 10 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Clarity
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure