Microsoft Clarity vs Google Analytics
Microsoft Clarity and Google Analytics are both analytics and tracking tools. Of the 850 stores we index, Microsoft Clarity is on 217 (26%) and Google Analytics on 80 (9%). 25 stores use both.
Microsoft Clarity and Google Analytics on the stores we index
Show the data
| Only Microsoft Clarity | 192 |
|---|---|
| Only Google Analytics | 55 |
| Both | 25 |
Microsoft Clarity
On 217 of 850 stores (26%)
We haven't checked Microsoft Clarity's features and prices yet.
Google Analytics
On 80 of 850 stores (9%)
We haven't checked Google Analytics's features and prices yet.
Switches
No stores we index have switched between Microsoft Clarity and Google Analytics yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Clarity | Google Analytics |
|---|---|---|
| Shopify | 190 | 46 |
| Salesforce Commerce Cloud | 8 | 10 |
| Adobe Commerce (Magento) | 6 | 2 |
| BigCommerce | 0 | 3 |
| Centra | 1 | 2 |
| THG Ingenuity | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Clarity | Google Analytics |
|---|---|---|
| Fashion and accessories | 53 | 14 |
| Beauty and skincare | 37 | 14 |
| Home and furniture | 21 | 9 |
| Sports and outdoor | 17 | 10 |
| Gifts and stationery | 16 | 8 |
| Health and wellness | 17 | 6 |
| Food and drink | 16 | 4 |
| Kids and baby | 18 | 2 |
| Pets | 10 | 9 |
| Tech accessories | 12 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Clarity · All the alternatives to Google Analytics
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure