Alternatives to Google Analytics
22 other analytics and tracking tools are on the stores we index. Google Tag Manager is the most used, on 319 of 850 stores (38%), then Microsoft Clarity on 217. Google Analytics itself is on 80 (9%).
Google Analytics and its alternatives
Show the data
| Google Analytics (this tool) | 9% |
|---|---|
| Google Tag Manager | 38% |
| Microsoft Clarity | 26% |
| Elevar | 18% |
| Triple Whale | 16% |
| Hotjar | 10% |
| Cloudflare Web Analytics | 8% |
| Adobe Experience Platform Tags | 4% |
Every alternative
| Tool | Stores | Also use Google Analytics | Compare |
|---|---|---|---|
| Google Tag Manager | 319 (38%) | 40 | Compare |
| Microsoft Clarity | 217 (26%) | 25 | Compare |
| Elevar | 150 (18%) | 11 | Compare |
| Triple Whale | 136 (16%) | 12 | Compare |
| Hotjar | 87 (10%) | 16 | |
| Cloudflare Web Analytics | 70 (8%) | 10 | |
| Adobe Experience Platform Tags | 33 (4%) | 3 | |
| Contentsquare | 32 (4%) | 1 | |
| Segment | 25 (3%) | 1 | |
| Amplitude | 16 (2%) | 0 | |
| Heap | 13 (2%) | 0 | |
| PostHog | 9 (1%) | 1 | |
| Mixpanel | 7 (1%) | 1 | |
| RudderStack | 7 (1%) | 1 | |
| Chord | 6 (1%) | 0 | |
| Northbeam | 6 (1%) | 0 | |
| Tealium | 5 (1%) | 1 | |
| Littledata | 4 (under 1%) | 1 | |
| Plausible | 4 (under 1%) | 2 | |
| Quantum Metric | 4 (under 1%) | 0 | |
| FullStory | 3 (under 1%) | 0 | |
| Google tag (gtag.js) | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Google Analytics and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Google Analytics is on at least 5 stores, the most used alternative there.
- Beauty and skincare: Google Analytics on 14 of 121; Google Tag Manager on 52 · see the whole industry
- Fashion and accessories: Google Analytics on 14 of 190; Google Tag Manager on 66 · see the whole industry
- Sports and outdoor: Google Analytics on 10 of 92; Google Tag Manager on 39 · see the whole industry
- Home and furniture: Google Analytics on 9 of 81; Google Tag Manager on 29 · see the whole industry
- Pets: Google Analytics on 9 of 53; Google Tag Manager on 25 · see the whole industry
- Gifts and stationery: Google Analytics on 8 of 66; Google Tag Manager on 18 · see the whole industry
- Health and wellness: Google Analytics on 6 of 57; Google Tag Manager on 21 · see the whole industry
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure