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Google Analytics vs Triple Whale

Google Analytics and Triple Whale are both analytics and tracking tools. Of the 850 stores we index, Triple Whale is on 136 (16%) and Google Analytics on 80 (9%). 12 stores use both.

Google Analytics and Triple Whale on the stores we index

Of the 850 stores we index. CommerceGeek store index.
Show the data
Google Analytics and Triple Whale on the stores we index
Only Google Analytics68
Only Triple Whale124
Both12

Google Analytics

On 80 of 850 stores (9%)

We haven't checked Google Analytics's features and prices yet.

Triple Whale

On 136 of 850 stores (16%)

We haven't checked Triple Whale's features and prices yet.

Switches

No stores we index have switched between Google Analytics and Triple Whale yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformGoogle AnalyticsTriple Whale
Shopify46135
Salesforce Commerce Cloud100
BigCommerce30

Stores using each, where the two have at least 3 between them.

By industry

IndustryGoogle AnalyticsTriple Whale
Fashion and accessories1443
Beauty and skincare1427
Sports and outdoor1012
Health and wellness614
Pets910
Home and furniture96
Food and drink49
Gifts and stationery83
Kids and baby26
Tech accessories26

Stores using each, where the two have at least 3 between them.

All the alternatives to Google Analytics · All the alternatives to Triple Whale

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure