Analytics and tracking in sports and outdoor stores
70 of the 92 sports and outdoor stores we index use a analytics and tracking tool we can detect (76%), fewer than across all the stores we index (78%). Google Tag Manager is the most used, on 39 stores, then Cloudflare Web Analytics on 17.
Analytics and tracking tools in sports and outdoor stores
Show the data
| Google Tag Manager | 42% |
|---|---|
| Cloudflare Web Analytics | 18% |
| Microsoft Clarity | 18% |
| Hotjar | 14% |
| Triple Whale | 13% |
| Google Analytics | 11% |
| Adobe Experience Platform Tags | 9% |
| Elevar | 8% |
The split among analytics and tracking tools found
Show the data
| Google Tag Manager | 28% |
|---|---|
| Cloudflare Web Analytics | 13% |
| Microsoft Clarity | 13% |
| Other | 46% |
70 of 92 sports and outdoor stores (76%) use a analytics and tracking tool we detect, against 78% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Google Tag Manager on 39 stores (42%)
- Cloudflare Web Analytics on 17 stores (18%)
- Microsoft Clarity on 17 stores (18%)
- Hotjar on 13 stores (14%)
- Triple Whale on 12 stores (13%)
- Google Analytics on 10 stores (11%)
- Adobe Experience Platform Tags on 8 stores (9%)
- Elevar on 7 stores (8%)
- Segment on 4 stores (4%)
- Contentsquare on 3 stores (3%)
- RudderStack on 2 stores (2%)
- Heap on 1 store (1%)
- Tealium on 1 store (1%)
The stores (70)
- 100% Google Tag Manager, Microsoft Clarity, Triple Whale
- Alo Yoga Google Tag Manager, Heap
- Altra Google Tag Manager
- Arc'teryx Adobe Experience Platform Tags, Hotjar
- arena Adobe Experience Platform Tags, Hotjar
- Bad Birdie Google Tag Manager, Microsoft Clarity, Triple Whale
- Beyond Yoga Microsoft Clarity
- BioLite Google Tag Manager
- Black Diamond Triple Whale
- Bowflex Triple Whale
- Burton Google Tag Manager
- CamelBak Cloudflare Web Analytics, Google Tag Manager
- Canyon Cloudflare Web Analytics, Hotjar
- Cascade Designs Google Tag Manager, Hotjar
- Chaco Cloudflare Web Analytics, Contentsquare, Hotjar, Microsoft Clarity
- Concept2 Cloudflare Web Analytics
- COROS Google Tag Manager
- Cotopaxi Elevar, Google Tag Manager
- Cotswold Outdoor Adobe Experience Platform Tags, Google Tag Manager
- Danner Adobe Experience Platform Tags, Cloudflare Web Analytics, Segment
- Darn Tough Google Tag Manager, Microsoft Clarity
- Deuter Google Tag Manager
- Endura Google Tag Manager, Microsoft Clarity
- evo Cloudflare Web Analytics, Elevar
- Fox Racing Cloudflare Web Analytics, Google Tag Manager
- Garmin Cloudflare Web Analytics, Google Analytics, Hotjar, Tealium
- Giro Cloudflare Web Analytics, Google Tag Manager
- Goal Zero Google Analytics, Google Tag Manager, Hotjar, Triple Whale
- Gossamer Gear Triple Whale
- Gregory Cloudflare Web Analytics, Google Tag Manager
- Haglöfs Google Tag Manager
- Hyperlite Mountain Gear Google Analytics, Microsoft Clarity, Triple Whale
- Jones Snowboards Google Tag Manager
- KEEN Elevar
- Klättermusen Google Tag Manager
- Le Col Microsoft Clarity
- Malbon Golf Elevar, Triple Whale
- Manduka Elevar
- Merrell Cloudflare Web Analytics, Contentsquare, Google Analytics, Hotjar, Microsoft Clarity
- Mizuno Google Analytics, Google Tag Manager
- Nathan Google Analytics, Google Tag Manager
- NEMO Google Tag Manager
- Nike Segment
- Norrøna Cloudflare Web Analytics, Google Tag Manager, Segment
- O'Neill Google Analytics, Google Tag Manager
- Outdoor Voices Elevar, Google Tag Manager, Microsoft Clarity, Triple Whale
- Park Tool Google Tag Manager
- Peak Performance Adobe Experience Platform Tags
- Petzl Cloudflare Web Analytics, Google Tag Manager
- Polar Google Tag Manager
- Rab Adobe Experience Platform Tags, Microsoft Clarity
- Rogue Fitness Cloudflare Web Analytics, Google Analytics, RudderStack
- Satisfy Elevar, Microsoft Clarity
- Saucony Cloudflare Web Analytics, Contentsquare, Hotjar, Microsoft Clarity
- SCARPA Microsoft Clarity
- Sea to Summit Google Tag Manager
- Smartwool Google Tag Manager
- Smith Triple Whale
- Specialized Cloudflare Web Analytics
- Speedo Google Tag Manager, Microsoft Clarity
- TaylorMade Cloudflare Web Analytics
- Tifosi Google Tag Manager
- Tracksmith Google Analytics, Google Tag Manager
- Trek Google Tag Manager
- Troy Lee Designs Google Analytics, Google Tag Manager, Hotjar, Triple Whale
- Vuori Google Tag Manager
- Wahoo Adobe Experience Platform Tags, Hotjar, Microsoft Clarity, RudderStack, Segment
- Yonex Adobe Experience Platform Tags, Hotjar
- Zone3 Microsoft Clarity, Triple Whale
- Zpacks Google Tag Manager, Hotjar