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Stores using Google Tag Manager

Tracking: analytics and ad pixels. Found on 106 of the 321 stores we index, not the whole market. Public pages don’t show every tool a store uses, so a tool missing here may still be in use.

By platform

PlatformStores using Google Tag ManagerShare
Shopify86 of 24435%
Not identified10 of 4821%
Salesforce Commerce Cloud7 of 1644%
Sylius2 of 2too few stores
Fynd1 of 1too few stores

Of the stores we index, not the whole market. Found in each store’s public pages, so the real numbers may be higher. How we measure

Over time

33% of indexed stores at the end of Oct 2026. The trend line starts once a second month is recorded.

Stores using Google Tag Manager (106)