Adobe Experience Platform Tags vs Google Tag Manager
Adobe Experience Platform Tags and Google Tag Manager are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and Adobe Experience Platform Tags on 33 (4%). 7 stores use both.
Adobe Experience Platform Tags and Google Tag Manager on the stores we index
Show the data
| Only Adobe Experience Platform Tags | 26 |
|---|---|
| Only Google Tag Manager | 312 |
| Both | 7 |
Adobe Experience Platform Tags
On 33 of 850 stores (4%)
We haven't checked Adobe Experience Platform Tags's features and prices yet.
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
Switches
No stores we index have switched between Adobe Experience Platform Tags and Google Tag Manager yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Adobe Experience Platform Tags | Google Tag Manager |
|---|---|---|
| Shopify | 1 | 228 |
| Salesforce Commerce Cloud | 4 | 28 |
| Adobe Commerce (Magento) | 16 | 6 |
| BigCommerce | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Adobe Experience Platform Tags | Google Tag Manager |
|---|---|---|
| Fashion and accessories | 4 | 66 |
| Beauty and skincare | 1 | 52 |
| Sports and outdoor | 8 | 39 |
| Home and furniture | 5 | 29 |
| Pets | 1 | 25 |
| Food and drink | 1 | 24 |
| Gifts and stationery | 6 | 18 |
| Kids and baby | 2 | 21 |
| Health and wellness | 0 | 21 |
| Tech accessories | 0 | 18 |
| Large retailers | 5 | 6 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Adobe Experience Platform Tags · All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure