Alternatives to Google Tag Manager
22 other analytics and tracking tools are on the stores we index. Microsoft Clarity is the most used, on 217 of 850 stores (26%), then Elevar on 150. Google Tag Manager itself is on 319 (38%).
Google Tag Manager and its alternatives
Show the data
| Google Tag Manager (this tool) | 38% |
|---|---|
| Microsoft Clarity | 26% |
| Elevar | 18% |
| Triple Whale | 16% |
| Hotjar | 10% |
| Google Analytics | 9% |
| Cloudflare Web Analytics | 8% |
| Adobe Experience Platform Tags | 4% |
Every alternative
| Tool | Stores | Also use Google Tag Manager | Compare |
|---|---|---|---|
| Microsoft Clarity | 217 (26%) | 74 | Compare |
| Elevar | 150 (18%) | 34 | Compare |
| Triple Whale | 136 (16%) | 58 | Compare |
| Hotjar | 87 (10%) | 41 | Compare |
| Google Analytics | 80 (9%) | 40 | Compare |
| Cloudflare Web Analytics | 70 (8%) | 29 | Compare |
| Adobe Experience Platform Tags | 33 (4%) | 7 | Compare |
| Contentsquare | 32 (4%) | 6 | Compare |
| Segment | 25 (3%) | 5 | Compare |
| Amplitude | 16 (2%) | 6 | Compare |
| Heap | 13 (2%) | 6 | Compare |
| PostHog | 9 (1%) | 2 | Compare |
| Mixpanel | 7 (1%) | 4 | Compare |
| RudderStack | 7 (1%) | 3 | Compare |
| Chord | 6 (1%) | 3 | Compare |
| Northbeam | 6 (1%) | 3 | Compare |
| Tealium | 5 (1%) | 0 | Compare |
| Littledata | 4 (under 1%) | 3 | |
| Plausible | 4 (under 1%) | 2 | |
| Quantum Metric | 4 (under 1%) | 0 | |
| FullStory | 3 (under 1%) | 0 | |
| Google tag (gtag.js) | 3 (under 1%) | 1 |
Switches
No stores we index have switched between Google Tag Manager and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Google Tag Manager is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Google Tag Manager on 66 of 190; Microsoft Clarity on 53 · see the whole industry
- Beauty and skincare: Google Tag Manager on 52 of 121; Microsoft Clarity on 37 · see the whole industry
- Sports and outdoor: Google Tag Manager on 39 of 92; Cloudflare Web Analytics on 17 · see the whole industry
- Home and furniture: Google Tag Manager on 29 of 81; Elevar on 23 · see the whole industry
- Pets: Google Tag Manager on 25 of 53; Microsoft Clarity on 10 · see the whole industry
- Food and drink: Google Tag Manager on 24 of 71; Elevar on 17 · see the whole industry
- Health and wellness: Google Tag Manager on 21 of 57; Microsoft Clarity on 17 · see the whole industry
- Kids and baby: Google Tag Manager on 21 of 53; Microsoft Clarity on 18 · see the whole industry
- Tech accessories: Google Tag Manager on 18 of 46; Microsoft Clarity on 12 · see the whole industry
- Gifts and stationery: Google Tag Manager on 18 of 66; Microsoft Clarity on 16 · see the whole industry
- Large retailers: Google Tag Manager on 6 of 20; Adobe Experience Platform Tags on 5
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure