Microsoft Clarity vs Google Tag Manager
Microsoft Clarity and Google Tag Manager are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and Microsoft Clarity on 217 (26%). 74 stores use both.
Microsoft Clarity and Google Tag Manager on the stores we index
Show the data
| Only Microsoft Clarity | 143 |
|---|---|
| Only Google Tag Manager | 245 |
| Both | 74 |
Microsoft Clarity
On 217 of 850 stores (26%)
We haven't checked Microsoft Clarity's features and prices yet.
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
Switches
No stores we index have switched between Microsoft Clarity and Google Tag Manager yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Clarity | Google Tag Manager |
|---|---|---|
| Shopify | 190 | 228 |
| Salesforce Commerce Cloud | 8 | 28 |
| Adobe Commerce (Magento) | 6 | 6 |
| THG Ingenuity | 3 | 1 |
| BigCommerce | 0 | 3 |
| Centra | 1 | 2 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Clarity | Google Tag Manager |
|---|---|---|
| Fashion and accessories | 53 | 66 |
| Beauty and skincare | 37 | 52 |
| Sports and outdoor | 17 | 39 |
| Home and furniture | 21 | 29 |
| Food and drink | 16 | 24 |
| Kids and baby | 18 | 21 |
| Health and wellness | 17 | 21 |
| Pets | 10 | 25 |
| Gifts and stationery | 16 | 18 |
| Tech accessories | 12 | 18 |
| Large retailers | 0 | 6 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Clarity · All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure