Analytics and tracking in kids and baby stores
36 of the 53 kids and baby stores we index use a analytics and tracking tool we can detect (68%), fewer than across all the stores we index (78%). Google Tag Manager is the most used, on 21 stores, then Microsoft Clarity on 18.
Analytics and tracking tools in kids and baby stores
Show the data
| Google Tag Manager | 40% |
|---|---|
| Microsoft Clarity | 34% |
| Triple Whale | 11% |
| Elevar | 9% |
| Cloudflare Web Analytics | 8% |
| Hotjar | 6% |
| Adobe Experience Platform Tags | 4% |
| Amplitude | 4% |
The split among analytics and tracking tools found
Show the data
| Google Tag Manager | 29% |
|---|---|
| Microsoft Clarity | 26% |
| Triple Whale | 9% |
| Other | 36% |
36 of 53 kids and baby stores (68%) use a analytics and tracking tool we detect, against 78% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Google Tag Manager on 21 stores (40%)
- Microsoft Clarity on 18 stores (34%)
- Triple Whale on 6 stores (11%)
- Elevar on 5 stores (9%)
- Cloudflare Web Analytics on 4 stores (8%)
- Hotjar on 3 stores (6%)
- Adobe Experience Platform Tags on 2 stores (4%)
- Amplitude on 2 stores (4%)
- Google Analytics on 2 stores (4%)
- Heap on 2 stores (4%)
- Contentsquare on 1 store (2%)
- Littledata on 1 store (2%)
- Mixpanel on 1 store (2%)
- Quantum Metric on 1 store (2%)
- Segment on 1 store (2%)
The stores (36)
- BabyBjörn Google Tag Manager
- Bobo Choses Google Tag Manager, Hotjar
- Boppy Google Tag Manager
- Bugaboo Google Tag Manager
- Burt's Bees Baby Google Tag Manager, Microsoft Clarity, Triple Whale
- Crayola Google Tag Manager
- Cybex Cloudflare Web Analytics, Google Analytics
- Frugi Google Tag Manager, Microsoft Clarity
- HALO Sleep Google Tag Manager
- Hanna Andersson Google Tag Manager
- Jacadi Google Tag Manager
- Joolz Google Tag Manager, Hotjar
- KiwiCo Segment
- Kyte Baby Microsoft Clarity
- Liewood Microsoft Clarity
- Little Sleepies Google Tag Manager, Microsoft Clarity
- Magnetic Me Elevar, Microsoft Clarity, Triple Whale
- Maisonette Cloudflare Web Analytics
- Mamas & Papas Google Analytics, Google Tag Manager, Microsoft Clarity
- Melissa & Doug Google Tag Manager
- Micro Scooters Elevar, Microsoft Clarity
- Monica + Andy Google Tag Manager, Triple Whale
- Mori Google Tag Manager, Microsoft Clarity
- Munchkin Google Tag Manager, Microsoft Clarity, Triple Whale
- Nanit Google Tag Manager, Heap, Littledata, Microsoft Clarity, Triple Whale
- Newton Baby Elevar
- Nugget Elevar, Triple Whale
- Nuna Adobe Experience Platform Tags, Amplitude, Google Tag Manager
- Owlet Cloudflare Web Analytics, Google Tag Manager, Microsoft Clarity
- Solly Baby Elevar, Microsoft Clarity
- Stokke Cloudflare Web Analytics, Google Tag Manager, Hotjar, Microsoft Clarity
- Tea Collection Microsoft Clarity
- The Children's Place Adobe Experience Platform Tags, Quantum Metric
- Tiny Cottons Microsoft Clarity
- Tommee Tippee Microsoft Clarity
- Yoto Amplitude, Contentsquare, Heap, Microsoft Clarity, Mixpanel