Google Tag Manager vs RudderStack
Google Tag Manager and RudderStack are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and RudderStack on 7 (1%). 3 stores use both.
Google Tag Manager and RudderStack on the stores we index
Show the data
| Only Google Tag Manager | 316 |
|---|---|
| Only RudderStack | 4 |
| Both | 3 |
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
RudderStack
On 7 of 850 stores (1%)
We haven't checked RudderStack's features and prices yet.
Switches
No stores we index have switched between Google Tag Manager and RudderStack yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Tag Manager | RudderStack |
|---|---|---|
| Shopify | 228 | 4 |
| Salesforce Commerce Cloud | 28 | 0 |
| Adobe Commerce (Magento) | 6 | 1 |
| BigCommerce | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Tag Manager | RudderStack |
|---|---|---|
| Fashion and accessories | 66 | 0 |
| Beauty and skincare | 52 | 0 |
| Sports and outdoor | 39 | 2 |
| Home and furniture | 29 | 1 |
| Food and drink | 24 | 1 |
| Pets | 25 | 0 |
| Health and wellness | 21 | 1 |
| Kids and baby | 21 | 0 |
| Tech accessories | 18 | 2 |
| Gifts and stationery | 18 | 0 |
| Large retailers | 6 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure