Analytics and tracking in beauty and skincare stores
103 of the 121 beauty and skincare stores we index use a analytics and tracking tool we can detect (85%), more than across all the stores we index (78%). Google Tag Manager is the most used, on 52 stores, then Microsoft Clarity on 37.
Analytics and tracking tools in beauty and skincare stores
Show the data
| Google Tag Manager | 43% |
|---|---|
| Microsoft Clarity | 31% |
| Elevar | 24% |
| Triple Whale | 22% |
| Google Analytics | 12% |
| Hotjar | 12% |
| Contentsquare | 7% |
| Cloudflare Web Analytics | 4% |
The split among analytics and tracking tools found
Show the data
| Google Tag Manager | 26% |
|---|---|
| Microsoft Clarity | 19% |
| Elevar | 15% |
| Other | 40% |
103 of 121 beauty and skincare stores (85%) use a analytics and tracking tool we detect, against 78% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Google Tag Manager on 52 stores (43%)
- Microsoft Clarity on 37 stores (31%)
- Elevar on 29 stores (24%)
- Triple Whale on 27 stores (22%)
- Google Analytics on 14 stores (12%)
- Hotjar on 14 stores (12%)
- Contentsquare on 8 stores (7%)
- Cloudflare Web Analytics on 5 stores (4%)
- Amplitude on 2 stores (2%)
- Chord on 2 stores (2%)
- Heap on 2 stores (2%)
- Plausible on 2 stores (2%)
- Segment on 2 stores (2%)
- Adobe Experience Platform Tags on 1 store (1%)
- Northbeam on 1 store (1%)
The stores (103)
- 111Skin Google Tag Manager
- Allies of Skin Elevar, Microsoft Clarity
- amika Elevar, Google Tag Manager
- Anastasia Beverly Hills Google Tag Manager, Triple Whale
- Athena Club Google Analytics, Microsoft Clarity
- Augustinus Bader Triple Whale
- Beauty Pie Hotjar
- Benefit Cosmetics Cloudflare Web Analytics
- Biossance Contentsquare, Hotjar
- Bondi Sands Microsoft Clarity
- Coco & Eve Google Tag Manager, Microsoft Clarity, Triple Whale
- Cocokind Elevar, Microsoft Clarity
- ColourPop Google Tag Manager, Microsoft Clarity, Triple Whale
- Crown Affair Google Tag Manager, Microsoft Clarity, Triple Whale
- Cult Beauty Contentsquare, Hotjar, Segment
- Danessa Myricks Beauty Triple Whale
- Dermalogica Cloudflare Web Analytics, Elevar, Microsoft Clarity
- Diptyque Google Tag Manager
- Dollar Shave Club Elevar, Google Analytics, Google Tag Manager
- Dr. Dennis Gross Cloudflare Web Analytics, Google Analytics
- Drunk Elephant Google Analytics
- e.l.f. Cosmetics Contentsquare, Microsoft Clarity
- Elemis Cloudflare Web Analytics, Contentsquare
- Ethique Google Analytics, Google Tag Manager, Hotjar, Triple Whale
- Every Man Jack Google Tag Manager, Triple Whale
- Farmacy Google Tag Manager
- Fenty Beauty Google Tag Manager, Microsoft Clarity
- First Aid Beauty Elevar
- Fresh Google Tag Manager
- Fussy Google Tag Manager, Hotjar
- Gisou Elevar, Microsoft Clarity, Triple Whale
- Glamnetic Microsoft Clarity
- Glossier Elevar
- Glow Recipe Google Tag Manager, Hotjar, Triple Whale
- Harry's Amplitude, Plausible
- Haus Labs Elevar
- Henry Rose Google Tag Manager, Microsoft Clarity
- Herbivore Botanicals Contentsquare
- Hero Cosmetics Elevar
- Hourglass Elevar, Microsoft Clarity
- Huda Beauty Elevar, Google Tag Manager
- ILIA Elevar
- Jones Road Google Tag Manager, Northbeam
- Juvia's Place Google Tag Manager, Triple Whale
- JVN Triple Whale
- K18 Elevar, Microsoft Clarity
- Kate Somerville Elevar, Google Analytics, Microsoft Clarity
- Kinship Google Tag Manager, Hotjar, Microsoft Clarity
- Kopari Elevar, Google Tag Manager, Microsoft Clarity, Triple Whale
- Kosas Microsoft Clarity
- KraveBeauty Elevar, Triple Whale
- Kulfi Google Analytics, Microsoft Clarity
- Kylie Cosmetics Google Tag Manager
- Le Labo Google Tag Manager
- Lime Crime Google Analytics, Google Tag Manager
- Living Proof Elevar
- Liz Earle Adobe Experience Platform Tags, Google Analytics
- LOOKFANTASTIC Contentsquare, Hotjar, Segment
- Makeup by Mario Chord, Google Tag Manager, Microsoft Clarity, Triple Whale
- Medik8 Google Tag Manager, Microsoft Clarity
- Merit Microsoft Clarity
- Milk Makeup Google Tag Manager, Hotjar
- Moroccanoil Google Tag Manager
- Morphe Microsoft Clarity
- Murad Elevar, Triple Whale
- Native Google Tag Manager
- Nécessaire Chord, Google Tag Manager, Microsoft Clarity
- Olaplex Google Tag Manager
- Olive & June Contentsquare, Elevar, Triple Whale
- OUAI Google Tag Manager, Triple Whale
- Pat McGrath Labs Microsoft Clarity, Triple Whale
- Patrick Ta Google Analytics, Google Tag Manager, Hotjar, Microsoft Clarity
- Pattern Beauty Microsoft Clarity, Triple Whale
- Peace Out Google Tag Manager
- Pixi Elevar
- r.e.m. beauty Elevar, Microsoft Clarity
- Rare Beauty Google Tag Manager
- rhode Google Tag Manager, Triple Whale
- Rituals Contentsquare, Google Tag Manager, Hotjar
- Rose Inc Google Tag Manager, Microsoft Clarity, Triple Whale
- Salt & Stone Google Tag Manager, Microsoft Clarity, Triple Whale
- Shiseido Google Analytics
- Skinfix Hotjar, Microsoft Clarity
- Sol de Janeiro Google Tag Manager
- Space NK Cloudflare Web Analytics, Google Tag Manager
- Starface Google Tag Manager
- Static Nails Hotjar
- Summer Fridays Google Analytics, Microsoft Clarity, Triple Whale
- Supergoop! Elevar, Heap
- Tatcha Elevar
- The Body Shop Elevar, Microsoft Clarity
- The INKEY List Google Tag Manager
- The Ordinary Google Analytics, Google Tag Manager
- Topicals Amplitude, Google Tag Manager, Plausible
- Touchland Google Analytics, Google Tag Manager
- Tower 28 Elevar, Triple Whale
- Trinny London Google Tag Manager
- Vegamour Google Tag Manager, Microsoft Clarity, Triple Whale
- Versed Google Tag Manager, Hotjar, Triple Whale
- Victoria Beckham Beauty Elevar, Heap, Microsoft Clarity
- Westman Atelier Elevar, Google Tag Manager, Microsoft Clarity
- wet n wild Google Tag Manager
- Wild Elevar, Google Tag Manager