Email and SMS in beauty and skincare stores
92 of the 121 beauty and skincare stores we index use a email and SMS tool we can detect (76%), more than across all the stores we index (63%). Klaviyo is the most used, on 83 stores, then Attentive on 27.
Email and SMS tools in beauty and skincare stores
Show the data
| Klaviyo | 69% |
|---|---|
| Attentive | 22% |
| Listrak | 3% |
| Postscript | 3% |
| Wunderkind | 2% |
| Braze | 1% |
| Justuno | 1% |
| Mailchimp | 1% |
The split among email and SMS tools found
Show the data
| Klaviyo | 67% |
|---|---|
| Attentive | 22% |
| Listrak | 3% |
| Other | 8% |
92 of 121 beauty and skincare stores (76%) use a email and SMS tool we detect, against 63% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Klaviyo on 83 stores (69%)
- Attentive on 27 stores (22%)
- Listrak on 4 stores (3%)
- Postscript on 4 stores (3%)
- Wunderkind on 3 stores (2%)
- Braze on 1 store (1%)
- Justuno on 1 store (1%)
- Mailchimp on 1 store (1%)
The stores (92)
- 111Skin Attentive, Klaviyo
- Allies of Skin Klaviyo, Postscript
- Anastasia Beverly Hills Klaviyo, Listrak
- Athena Club Klaviyo
- Beauty Pie Klaviyo
- Biossance Listrak, Wunderkind
- Bondi Sands Klaviyo
- Bread Beauty Supply Klaviyo
- Ceremonia Klaviyo
- Coco & Eve Klaviyo
- Cocokind Klaviyo
- ColourPop Attentive, Klaviyo
- Crown Affair Klaviyo, Postscript
- Cult Beauty Listrak
- Danessa Myricks Beauty Klaviyo
- Dermalogica Klaviyo
- Dollar Shave Club Klaviyo
- e.l.f. Cosmetics Braze
- Ethique Klaviyo
- Every Man Jack Klaviyo, Mailchimp
- Farmacy Klaviyo
- Fenty Beauty Attentive, Klaviyo
- First Aid Beauty Klaviyo
- Function of Beauty Klaviyo
- Fussy Klaviyo
- Gisou Klaviyo
- Glamnetic Attentive, Klaviyo
- Glossier Klaviyo
- Glow Recipe Klaviyo, Postscript, Wunderkind
- Harry's Klaviyo
- Haus Labs Klaviyo
- Henry Rose Attentive, Klaviyo
- Herbivore Botanicals Klaviyo
- Hero Cosmetics Attentive
- Hourglass Klaviyo
- Huda Beauty Klaviyo, Wunderkind
- ILIA Attentive, Klaviyo
- Jeffree Star Cosmetics Klaviyo
- Jones Road Attentive, Klaviyo
- Juvia's Place Attentive, Klaviyo
- JVN Klaviyo
- K18 Attentive, Klaviyo
- Kate Somerville Klaviyo
- Kinship Klaviyo
- Kopari Klaviyo
- Kosas Klaviyo
- KraveBeauty Attentive, Klaviyo
- Kulfi Klaviyo
- Kylie Cosmetics Attentive, Klaviyo
- Lime Crime Klaviyo
- Living Proof Klaviyo
- LOOKFANTASTIC Attentive, Listrak
- Makeup by Mario Klaviyo
- Merit Klaviyo
- Milk Makeup Klaviyo
- Moroccanoil Klaviyo
- Morphe Klaviyo
- Murad Attentive, Klaviyo
- Nécessaire Klaviyo
- Olaplex Klaviyo
- Olive & June Attentive, Klaviyo
- OUAI Klaviyo
- Pat McGrath Labs Klaviyo
- Patrick Ta Klaviyo
- Pattern Beauty Attentive
- Peace Out Attentive
- Pixi Klaviyo, Postscript
- r.e.m. beauty Klaviyo
- Rare Beauty Attentive, Klaviyo
- Revolution Beauty Klaviyo
- rhode Klaviyo
- Rose Inc Klaviyo
- Saie Attentive, Klaviyo
- Salt & Stone Klaviyo
- Skinfix Klaviyo
- Sol de Janeiro Klaviyo
- Starface Klaviyo
- Static Nails Attentive, Justuno, Klaviyo
- Summer Fridays Attentive, Klaviyo
- Sunday Riley Klaviyo
- Supergoop! Attentive
- Tatcha Klaviyo
- The Body Shop Klaviyo
- The INKEY List Attentive
- Topicals Attentive, Klaviyo
- Touchland Attentive, Klaviyo
- Tower 28 Klaviyo
- Vegamour Attentive, Klaviyo
- Versed Klaviyo
- Victoria Beckham Beauty Attentive, Klaviyo
- Westman Atelier Klaviyo
- wet n wild Klaviyo