Olaplex ecommerce tech stack

Olaplex runs on Shopify. We found 8 tools on its pages. Checked 15 Oct 2026 on olaplex.com. Public pages don’t show every tool a store uses, so a tool missing here may still be in use.

Platform

Ecommerce platform: Shopify
Front end: The platform’s own theme

Tools on its pages (8)

Hosting and CDN: Cloudflare
A/B testing: Optimizely
CRM, email and SMS: Klaviyo
Tracking: analytics and ad pixels: Google Tag Manager
Reviews: Bazaarvoice
Payments and buy now, pay later: Klarna Shop Pay
Subscriptions: Recharge

Seen on 15 Oct 2026.

Page features (6)

Listing pages: Filters
Sorting
Numbered pagination
Product pages: Buy now, pay later messaging
Express checkout buttons
Product video

Seen on 15 Oct 2026. We read the HTML the store sends, so features added only by JavaScript may be missing: not listed doesn’t mean the store hasn’t got it.

Changes over time

First recorded in October 2026. Changes show here once November’s scan is compared with it.

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