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A/B testing in beauty and skincare stores

56 of the 121 beauty and skincare stores we index use a A/B testing tool we can detect (46%), more than across all the stores we index (37%). Shoplift is the most used, on 14 stores, then Intelligems on 12.

A/B testing tools in beauty and skincare stores

Share of the 121 beauty and skincare stores we index. CommerceGeek store index.
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A/B testing tools in beauty and skincare stores
Shoplift12%
Intelligems10%
Visually9%
AB Tasty4%
VWO4%
Convert3%
Google Optimize2%
Kameleoon2%

The split among A/B testing tools found

Of the 58 A/B testing tools we found on 56 stores (a store with two counts twice).
Show the data
The split among A/B testing tools found
Shoplift24%
Intelligems21%
Visually19%
Other36%

56 of 121 beauty and skincare stores (46%) use a A/B testing tool we detect, against 37% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure

Every tool

The stores (56)

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