Reviews and UGC in beauty and skincare stores
104 of the 121 beauty and skincare stores we index use a reviews and UGC tool we can detect (86%), more than across all the stores we index (63%). Yotpo is the most used, on 49 stores, then Okendo on 33.
Reviews and UGC tools in beauty and skincare stores
Show the data
| Yotpo | 40% |
|---|---|
| Okendo | 27% |
| Bazaarvoice | 12% |
| Trustpilot | 11% |
| PowerReviews | 8% |
| Stamped | 3% |
| Junip | 2% |
| Shopify Product Reviews | 2% |
The split among reviews and UGC tools found
Show the data
| Yotpo | 37% |
|---|---|
| Okendo | 26% |
| Bazaarvoice | 11% |
| Other | 26% |
104 of 121 beauty and skincare stores (86%) use a reviews and UGC tool we detect, against 63% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Yotpo on 49 stores (40%)
- Okendo on 33 stores (27%)
- Bazaarvoice on 14 stores (12%)
- Trustpilot on 13 stores (11%)
- PowerReviews on 10 stores (8%)
- Stamped on 4 stores (3%)
- Junip on 3 stores (2%)
- Shopify Product Reviews on 2 stores (2%)
- Judge.me on 1 store (1%)
The stores (104)
- 111Skin Okendo
- Allies of Skin Yotpo
- amika Okendo
- Athena Club Shopify Product Reviews, Yotpo
- Augustinus Bader Yotpo
- Beauty Pie Bazaarvoice, Trustpilot
- Benefit Cosmetics PowerReviews
- Biossance Bazaarvoice, Trustpilot
- Bondi Sands Yotpo
- Bread Beauty Supply Stamped
- Briogeo Yotpo
- Byoma Yotpo
- Ceremonia Trustpilot
- Clinique PowerReviews
- Cocokind Junip, Yotpo
- ColourPop Okendo, Yotpo
- Cult Beauty Bazaarvoice, Trustpilot
- Danessa Myricks Beauty Yotpo
- Dermalogica Yotpo
- Dollar Shave Club Yotpo
- Dr. Dennis Gross PowerReviews
- Dr. Squatch Okendo
- Drunk Elephant PowerReviews
- e.l.f. Cosmetics Bazaarvoice
- Elemis Bazaarvoice
- Ethique Okendo, Shopify Product Reviews
- Every Man Jack Stamped
- Farmacy Yotpo
- Fenty Beauty Yotpo
- First Aid Beauty Bazaarvoice
- Function of Beauty Yotpo
- Fussy Trustpilot
- Gisou Okendo, Yotpo
- Glamnetic Okendo
- Glow Recipe Okendo
- Harry's Okendo, Trustpilot
- Haus Labs Okendo
- Henry Rose Okendo
- Herbivore Botanicals Okendo
- Hero Cosmetics Bazaarvoice, Yotpo
- Hourglass Yotpo
- Huda Beauty Okendo
- ILIA Okendo
- Jeffree Star Cosmetics Yotpo
- Jones Road Junip
- Juvia's Place PowerReviews, Trustpilot
- JVN Bazaarvoice, Okendo
- K18 Okendo
- Kate Somerville Yotpo
- Kinship Stamped
- Kopari Okendo, Yotpo
- Kosas Okendo
- KraveBeauty Okendo
- Kulfi Yotpo
- Kylie Cosmetics Bazaarvoice, Yotpo
- Lime Crime Okendo
- Living Proof Yotpo
- Liz Earle Bazaarvoice
- LOOKFANTASTIC Bazaarvoice, Trustpilot
- MAC PowerReviews
- Makeup by Mario Junip, Yotpo
- Medik8 Trustpilot, Yotpo
- Merit Yotpo
- Milk Makeup Okendo, Yotpo
- Moroccanoil Yotpo
- Morphe PowerReviews
- Murad Yotpo
- NARS PowerReviews
- Native Yotpo
- Nécessaire Okendo
- Olaplex Bazaarvoice
- Olive & June Yotpo
- OUAI Yotpo
- Patrick Ta Yotpo
- Pattern Beauty Yotpo
- Peace Out Yotpo
- Pixi Okendo
- r.e.m. beauty Yotpo
- Rare Beauty Yotpo
- Revolution Beauty Trustpilot, Yotpo
- rhode Okendo
- Rose Inc Judge.me, Okendo, Yotpo
- Saie Yotpo
- Salt & Stone Okendo
- Shiseido PowerReviews
- Skinfix Yotpo
- Sol de Janeiro Yotpo
- Starface Yotpo
- Static Nails Okendo
- Supergoop! Yotpo
- Tatcha Yotpo
- The Body Shop Yotpo
- The INKEY List Okendo, Trustpilot
- The Ordinary Bazaarvoice
- Topicals Okendo
- Touchland Okendo
- Tower 28 Okendo, Stamped
- Trinny London Yotpo
- Vegamour Okendo, Trustpilot
- Versed Bazaarvoice, Okendo
- Victoria Beckham Beauty Yotpo
- Westman Atelier Yotpo
- wet n wild PowerReviews
- Wild Trustpilot