The Ordinary ecommerce tech stack

The Ordinary runs on Salesforce Commerce Cloud. We found 10 tools on its pages. Checked 15 Oct 2026 on theordinary.com. Public pages don’t show every tool a store uses, so a tool missing here may still be in use.

Platform

Ecommerce platform: Salesforce Commerce Cloud
Front end: The platform’s own theme

Tools on its pages (10)

Hosting and CDN: Cloudflare
Personalisation and recommendations: Salesforce Einstein Recommendations
Tracking: analytics and ad pixels: Awin Google Analytics Google Tag Manager ShopMy
Social proof and UGC: Tolstoy
Reviews: Bazaarvoice
Subscriptions: Ordergroove
Fraud prevention: Forter

Seen on 15 Oct 2026.

Page features (8)

Listing pages: Wishlist on tiles
Colour swatches on tiles
Review stars on tiles
Quick view
Sorting
Numbered pagination
Quick add to cart
Filters

Seen on 15 Oct 2026. We read the HTML the store sends, so features added only by JavaScript may be missing: not listed doesn’t mean the store hasn’t got it.

Changes over time

First recorded in October 2026. Changes show here once November’s scan is compared with it.

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