Google Tag Manager vs Triple Whale
Google Tag Manager and Triple Whale are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and Triple Whale on 136 (16%). 58 stores use both.
Google Tag Manager and Triple Whale on the stores we index
Show the data
| Only Google Tag Manager | 261 |
|---|---|
| Only Triple Whale | 78 |
| Both | 58 |
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
Triple Whale
On 136 of 850 stores (16%)
We haven't checked Triple Whale's features and prices yet.
Switches
No stores we index have switched between Google Tag Manager and Triple Whale yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Tag Manager | Triple Whale |
|---|---|---|
| Shopify | 228 | 135 |
| Salesforce Commerce Cloud | 28 | 0 |
| Adobe Commerce (Magento) | 6 | 0 |
| BigCommerce | 3 | 0 |
| WooCommerce | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Tag Manager | Triple Whale |
|---|---|---|
| Fashion and accessories | 66 | 43 |
| Beauty and skincare | 52 | 27 |
| Sports and outdoor | 39 | 12 |
| Health and wellness | 21 | 14 |
| Home and furniture | 29 | 6 |
| Pets | 25 | 10 |
| Food and drink | 24 | 9 |
| Kids and baby | 21 | 6 |
| Tech accessories | 18 | 6 |
| Gifts and stationery | 18 | 3 |
| Large retailers | 6 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager · All the alternatives to Triple Whale
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure