Google Tag Manager vs Hotjar
Google Tag Manager and Hotjar are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and Hotjar on 87 (10%). 41 stores use both.
Google Tag Manager and Hotjar on the stores we index
Show the data
| Only Google Tag Manager | 278 |
|---|---|
| Only Hotjar | 46 |
| Both | 41 |
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
Hotjar
On 87 of 850 stores (10%)
We haven't checked Hotjar's features and prices yet.
Switches
No stores we index have switched between Google Tag Manager and Hotjar yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Tag Manager | Hotjar |
|---|---|---|
| Shopify | 228 | 48 |
| Salesforce Commerce Cloud | 28 | 10 |
| Adobe Commerce (Magento) | 6 | 10 |
| THG Ingenuity | 1 | 6 |
| BigCommerce | 3 | 1 |
| Centra | 2 | 1 |
| SAP Commerce Cloud | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Tag Manager | Hotjar |
|---|---|---|
| Fashion and accessories | 66 | 17 |
| Beauty and skincare | 52 | 14 |
| Sports and outdoor | 39 | 13 |
| Home and furniture | 29 | 5 |
| Pets | 25 | 8 |
| Food and drink | 24 | 7 |
| Gifts and stationery | 18 | 10 |
| Health and wellness | 21 | 4 |
| Kids and baby | 21 | 3 |
| Tech accessories | 18 | 5 |
| Large retailers | 6 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager · All the alternatives to Hotjar
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure