Alternatives to Hotjar
22 other analytics and tracking tools are on the stores we index. Google Tag Manager is the most used, on 319 of 850 stores (38%), then Microsoft Clarity on 217. Hotjar itself is on 87 (10%).
Hotjar and its alternatives
Show the data
| Hotjar (this tool) | 10% |
|---|---|
| Google Tag Manager | 38% |
| Microsoft Clarity | 26% |
| Elevar | 18% |
| Triple Whale | 16% |
| Google Analytics | 9% |
| Cloudflare Web Analytics | 8% |
| Adobe Experience Platform Tags | 4% |
Every alternative
| Tool | Stores | Also use Hotjar | Compare |
|---|---|---|---|
| Google Tag Manager | 319 (38%) | 41 | Compare |
| Microsoft Clarity | 217 (26%) | 26 | Compare |
| Elevar | 150 (18%) | 8 | Compare |
| Triple Whale | 136 (16%) | 15 | Compare |
| Google Analytics | 80 (9%) | 16 | |
| Cloudflare Web Analytics | 70 (8%) | 12 | |
| Adobe Experience Platform Tags | 33 (4%) | 12 | |
| Contentsquare | 32 (4%) | 13 | |
| Segment | 25 (3%) | 6 | |
| Amplitude | 16 (2%) | 4 | |
| Heap | 13 (2%) | 2 | |
| PostHog | 9 (1%) | 1 | |
| Mixpanel | 7 (1%) | 2 | |
| RudderStack | 7 (1%) | 2 | |
| Chord | 6 (1%) | 0 | |
| Northbeam | 6 (1%) | 0 | |
| Tealium | 5 (1%) | 2 | |
| Littledata | 4 (under 1%) | 1 | |
| Plausible | 4 (under 1%) | 1 | |
| Quantum Metric | 4 (under 1%) | 0 | |
| FullStory | 3 (under 1%) | 1 | |
| Google tag (gtag.js) | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Hotjar and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Hotjar is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Hotjar on 17 of 190; Google Tag Manager on 66 · see the whole industry
- Beauty and skincare: Hotjar on 14 of 121; Google Tag Manager on 52 · see the whole industry
- Sports and outdoor: Hotjar on 13 of 92; Google Tag Manager on 39 · see the whole industry
- Gifts and stationery: Hotjar on 10 of 66; Google Tag Manager on 18 · see the whole industry
- Pets: Hotjar on 8 of 53; Google Tag Manager on 25 · see the whole industry
- Food and drink: Hotjar on 7 of 71; Google Tag Manager on 24 · see the whole industry
- Home and furniture: Hotjar on 5 of 81; Google Tag Manager on 29 · see the whole industry
- Tech accessories: Hotjar on 5 of 46; Google Tag Manager on 18 · see the whole industry
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure