Microsoft Clarity vs Hotjar
Microsoft Clarity and Hotjar are both analytics and tracking tools. Of the 850 stores we index, Microsoft Clarity is on 217 (26%) and Hotjar on 87 (10%). 26 stores use both.
Microsoft Clarity and Hotjar on the stores we index
Show the data
| Only Microsoft Clarity | 191 |
|---|---|
| Only Hotjar | 61 |
| Both | 26 |
Microsoft Clarity
On 217 of 850 stores (26%)
We haven't checked Microsoft Clarity's features and prices yet.
Hotjar
On 87 of 850 stores (10%)
We haven't checked Hotjar's features and prices yet.
Switches
No stores we index have switched between Microsoft Clarity and Hotjar yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Clarity | Hotjar |
|---|---|---|
| Shopify | 190 | 48 |
| Salesforce Commerce Cloud | 8 | 10 |
| Adobe Commerce (Magento) | 6 | 10 |
| THG Ingenuity | 3 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Clarity | Hotjar |
|---|---|---|
| Fashion and accessories | 53 | 17 |
| Beauty and skincare | 37 | 14 |
| Sports and outdoor | 17 | 13 |
| Gifts and stationery | 16 | 10 |
| Home and furniture | 21 | 5 |
| Food and drink | 16 | 7 |
| Health and wellness | 17 | 4 |
| Kids and baby | 18 | 3 |
| Pets | 10 | 8 |
| Tech accessories | 12 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Clarity · All the alternatives to Hotjar
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure