Analytics and tracking in fashion and accessories stores
141 of the 189 fashion and accessories stores we index use a analytics and tracking tool we can detect (75%), fewer than across all the stores we index (78%). Google Tag Manager is the most used, on 65 stores, then Microsoft Clarity on 53.
Analytics and tracking tools in fashion and accessories stores
Show the data
| Google Tag Manager | 34% |
|---|---|
| Microsoft Clarity | 28% |
| Elevar | 23% |
| Triple Whale | 23% |
| Hotjar | 9% |
| Google Analytics | 7% |
| Cloudflare Web Analytics | 5% |
| Contentsquare | 4% |
The split among analytics and tracking tools found
Show the data
| Google Tag Manager | 23% |
|---|---|
| Microsoft Clarity | 19% |
| Elevar | 16% |
| Other | 42% |
141 of 189 fashion and accessories stores (75%) use a analytics and tracking tool we detect, against 78% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Google Tag Manager on 65 stores (34%)
- Microsoft Clarity on 53 stores (28%)
- Elevar on 44 stores (23%)
- Triple Whale on 43 stores (23%)
- Hotjar on 17 stores (9%)
- Google Analytics on 14 stores (7%)
- Cloudflare Web Analytics on 10 stores (5%)
- Contentsquare on 7 stores (4%)
- Adobe Experience Platform Tags on 4 stores (2%)
- Amplitude on 4 stores (2%)
- Chord on 3 stores (2%)
- PostHog on 3 stores (2%)
- Tealium on 3 stores (2%)
- Northbeam on 2 stores (1%)
- Segment on 2 stores (1%)
- FullStory on 1 store (1%)
- Google tag (gtag.js) on 1 store (1%)
- Heap on 1 store (1%)
- Littledata on 1 store (1%)
- Mixpanel on 1 store (1%)
- Plausible on 1 store (1%)
- Quantum Metric on 1 store (1%)
The stores (141)
- Abbott Lyon Google Tag Manager, Microsoft Clarity
- Adanola Google Tag Manager
- Alex and Ani Elevar, Microsoft Clarity
- Allbirds Elevar, Google Tag Manager, Microsoft Clarity, Triple Whale
- American Eagle Quantum Metric
- Ana Luisa Elevar, Google Tag Manager, Microsoft Clarity, Triple Whale
- Andie Chord, Elevar, Microsoft Clarity
- Anya Hindmarch Elevar, Hotjar, Triple Whale
- Astrid & Miyu Google Tag Manager
- Beaverbrooks Adobe Experience Platform Tags, Contentsquare, Microsoft Clarity
- Beginning Boutique Elevar, Microsoft Clarity, Triple Whale
- Birdies Elevar, Microsoft Clarity, Triple Whale
- Blue Nile Google Tag Manager
- Boden Adobe Experience Platform Tags
- Bonobos Elevar
- Brahmin Microsoft Clarity, Triple Whale
- Buck Mason Elevar, Google Tag Manager
- by charlotte Google Tag Manager
- Cariuma Microsoft Clarity
- Cartier Google Tag Manager
- Charles & Keith Cloudflare Web Analytics, Google Tag Manager
- Christopher Ward Google Tag Manager, Hotjar, Microsoft Clarity, Mixpanel
- Christy Dawn Chord, Google tag (gtag.js)
- Clogau Microsoft Clarity
- Colorful Standard Google Tag Manager
- Cult Gaia Microsoft Clarity, Triple Whale
- Culture Kings Triple Whale
- Daisy London Google Tag Manager, Triple Whale
- Damson Madder Google Tag Manager, Hotjar, PostHog
- DeMellier Elevar, Microsoft Clarity, Triple Whale
- Dinny Hall Microsoft Clarity
- Dôen Chord, Google Tag Manager, Triple Whale
- Dooney & Bourke Google Tag Manager, Microsoft Clarity, Triple Whale
- Dower & Hall Google Tag Manager, Triple Whale
- Dr. Martens Cloudflare Web Analytics, Contentsquare
- Edge of Ember Microsoft Clarity
- END. Microsoft Clarity
- Eton Contentsquare, Microsoft Clarity
- Ettinger Triple Whale
- Everlane Elevar
- Faherty Elevar, Google Analytics, Google Tag Manager
- Finisterre Elevar
- Frankies Bikinis Google Tag Manager, Microsoft Clarity
- GREATS Elevar, Hotjar
- Hill House Home Google Analytics, Google Tag Manager, Microsoft Clarity, Triple Whale
- HOBO Google Tag Manager, Triple Whale
- Hunza G Google Tag Manager
- Jambissima Google Tag Manager
- James Avery Cloudflare Web Analytics, Google Tag Manager
- JW PEI Google Tag Manager
- Kendra Scott Google Tag Manager
- Kitri Elevar, Google Tag Manager, Hotjar
- Koio Google Analytics, Hotjar, Triple Whale
- Kotn Triple Whale
- Ksubi Elevar
- Laura Lombardi Triple Whale
- Little Liffner Elevar
- Lo & Sons Elevar, Triple Whale
- Loeffler Randall Google Tag Manager, Triple Whale
- Loquet London Contentsquare, Google Tag Manager
- Lovisa Hotjar, Triple Whale
- Lucy & Yak Microsoft Clarity
- M&S Contentsquare, Tealium
- Madewell Google Tag Manager
- Mansur Gavriel Elevar, Microsoft Clarity, Triple Whale
- Marine Layer Elevar, Google Analytics, Microsoft Clarity, Triple Whale
- ME+EM Google Tag Manager, Hotjar
- Mejuri Amplitude, Google Tag Manager, Hotjar, Littledata, Segment
- Métier Hotjar, Triple Whale
- Michael Kors Adobe Experience Platform Tags, Cloudflare Web Analytics
- Missoma Google Tag Manager
- Mother Elevar
- Naadam Google Tag Manager, Hotjar
- Negative Underwear Elevar, Google Tag Manager
- Ninety Percent Google Tag Manager
- Nisolo Elevar, Microsoft Clarity
- Nobody's Child Elevar
- Nordgreen Microsoft Clarity, Triple Whale
- Nudie Jeans Google Analytics
- Oner Active Google Tag Manager, Triple Whale
- Orelia Google Tag Manager, Hotjar
- Otiumberg Microsoft Clarity, Triple Whale
- Outerknown Elevar, FullStory, Triple Whale
- PANGAIA Elevar
- Paprcuts Google Tag Manager, Triple Whale
- PDPAOLA Elevar, Google Tag Manager, Hotjar
- Peppermayo Elevar
- Petal & Pup Elevar, Microsoft Clarity
- Polène Elevar, Google Tag Manager
- PrettyLittleThing Google Analytics, Google Tag Manager
- Princess Polly Elevar, Google Tag Manager, Microsoft Clarity
- Pura Vida Elevar, Microsoft Clarity, Triple Whale
- Quince Google Analytics, Google Tag Manager
- Re/Done Elevar, Microsoft Clarity
- Ring Concierge Triple Whale
- RIPNDIP Elevar, PostHog
- RIXO Elevar, Microsoft Clarity, Triple Whale
- Rothy's Amplitude, Segment
- Rouje Google Tag Manager, Microsoft Clarity
- Sandqvist Google Analytics, Plausible
- Seasalt Cornwall Adobe Experience Platform Tags, Cloudflare Web Analytics, Contentsquare, Microsoft Clarity
- Selkie Triple Whale
- SET Active Microsoft Clarity, Triple Whale
- Showpo Amplitude, Google Tag Manager, Hotjar, Microsoft Clarity
- Smythson Elevar, Microsoft Clarity
- Solid & Striped Google Tag Manager, Northbeam
- Sophie Buhai Google Tag Manager
- Sosandar Google Tag Manager
- Spell Google Tag Manager, Microsoft Clarity, Triple Whale
- STAUD Google Tag Manager, Microsoft Clarity, Triple Whale
- Strathberry Triple Whale
- Stüssy Google Tag Manager
- Superdry Cloudflare Web Analytics, Google Tag Manager
- TALA Google Analytics, Google Tag Manager, Hotjar, Microsoft Clarity
- Ted Baker Microsoft Clarity
- Telfar PostHog, Triple Whale
- Ten Thousand Elevar, Microsoft Clarity, Triple Whale
- tentree Google Tag Manager, Triple Whale
- The Cambridge Satchel Company Elevar
- ThirdLove Elevar, Google Analytics, Microsoft Clarity
- Thomas Sabo Cloudflare Web Analytics, Microsoft Clarity, Tealium
- Thousand Fell Google Tag Manager, Microsoft Clarity, Triple Whale
- Thursday Boot Company Heap, Northbeam
- Tiger Mist Microsoft Clarity
- Timex Elevar, Google Tag Manager
- Tissot Cloudflare Web Analytics, Google Tag Manager
- Toast Google Tag Manager
- Tom Wood Google Tag Manager
- Tory Burch Google Tag Manager
- True Classic Microsoft Clarity, Triple Whale
- UGG Amplitude, Cloudflare Web Analytics, Contentsquare, Hotjar, Microsoft Clarity, Tealium
- Unbound Merino Elevar, Google Analytics, Microsoft Clarity
- Universal Standard Google Tag Manager
- UNTUCKit Elevar
- VEJA Cloudflare Web Analytics, Google Tag Manager
- Vera Bradley Elevar, Google Tag Manager, Microsoft Clarity
- Vessi Elevar, Microsoft Clarity
- Western Rise Microsoft Clarity
- Whistles Google Analytics, Google Tag Manager, Hotjar
- White Fox Boutique Google Analytics
- With Jéan Google Analytics, Microsoft Clarity