A/B testing in fashion and accessories stores
67 of the 189 fashion and accessories stores we index use a A/B testing tool we can detect (35%), fewer than across all the stores we index (37%). Intelligems is the most used, on 21 stores, then Visually on 16.
A/B testing tools in fashion and accessories stores
Show the data
| Intelligems | 11% |
|---|---|
| Visually | 8% |
| Shoplift | 6% |
| AB Tasty | 5% |
| Optimizely | 3% |
| Convert | 2% |
| Google Optimize | 2% |
| VWO | 1% |
The split among A/B testing tools found
Show the data
| Intelligems | 30% |
|---|---|
| Visually | 22% |
| Shoplift | 15% |
| Other | 33% |
67 of 189 fashion and accessories stores (35%) use a A/B testing tool we detect, against 37% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Intelligems on 21 stores (11%)
- Visually on 16 stores (8%)
- Shoplift on 11 stores (6%)
- AB Tasty on 10 stores (5%)
- Optimizely on 5 stores (3%)
- Convert on 4 stores (2%)
- Google Optimize on 4 stores (2%)
- VWO on 1 store (1%)
The stores (67)
- Abbott Lyon Intelligems
- Adanola Visually
- Alex and Ani Intelligems
- American Eagle Optimizely
- Andie Visually
- Aurate Intelligems
- Beaverbrooks AB Tasty
- Beginning Boutique Shoplift
- Christopher Ward Google Optimize
- Clogau Intelligems
- Colorful Standard Visually
- Cuts Intelligems
- Damson Madder Shoplift, Visually
- Dôen Shoplift
- Dooney & Bourke Visually
- Eton Google Optimize
- Everlane Intelligems
- Faherty Visually
- Fashion Nova Optimizely
- Finisterre AB Tasty
- GREATS Convert, Google Optimize
- Hill House Home Intelligems
- HOBO Intelligems
- Khaite Shoplift
- Kith Shoplift
- Koio Convert, Intelligems
- Little Liffner Google Optimize
- Lovisa AB Tasty
- M&S Optimizely
- Mack Weldon Convert
- ME+EM AB Tasty
- Missoma Intelligems
- Mother VWO
- Naadam Intelligems
- Negative Underwear Intelligems
- Nobody's Child Visually
- Oner Active AB Tasty
- Outerknown Visually
- Peppermayo Shoplift
- Polène AB Tasty
- Princess Polly Intelligems
- Pura Vida Intelligems
- Radley Shoplift
- Represent Visually
- Ring Concierge Intelligems
- RIXO Visually
- Rothy's Intelligems
- STAUD Visually
- Steve Madden AB Tasty
- Stüssy Visually
- TALA AB Tasty
- Ten Thousand Intelligems, Visually
- The Cambridge Satchel Company Intelligems
- Thousand Fell Shoplift
- Timex Visually
- Tommy John Visually
- Tory Burch Optimizely
- True Classic Intelligems
- UGG AB Tasty, Optimizely
- Unbound Merino Convert
- Universal Standard Shoplift
- UNTUCKit Visually
- Vera Bradley Intelligems
- Vessi Intelligems
- Wandler Shoplift
- Whistles AB Tasty
- White Fox Boutique Shoplift