Analytics and tracking in food and drink stores
57 of the 71 food and drink stores we index use a analytics and tracking tool we can detect (80%), more than across all the stores we index (78%). Google Tag Manager is the most used, on 24 stores, then Elevar on 17.
Analytics and tracking tools in food and drink stores
Show the data
| Google Tag Manager | 34% |
|---|---|
| Elevar | 24% |
| Microsoft Clarity | 23% |
| Triple Whale | 13% |
| Hotjar | 10% |
| Google Analytics | 6% |
| Amplitude | 3% |
| Cloudflare Web Analytics | 3% |
The split among analytics and tracking tools found
Show the data
| Google Tag Manager | 26% |
|---|---|
| Elevar | 18% |
| Microsoft Clarity | 17% |
| Other | 39% |
57 of 71 food and drink stores (80%) use a analytics and tracking tool we detect, against 78% of all 846 stores we index. Found in each store’s public pages, so the real numbers may be higher. How we measure
Every tool
- Google Tag Manager on 24 stores (34%)
- Elevar on 17 stores (24%)
- Microsoft Clarity on 16 stores (23%)
- Triple Whale on 9 stores (13%)
- Hotjar on 7 stores (10%)
- Google Analytics on 4 stores (6%)
- Amplitude on 2 stores (3%)
- Cloudflare Web Analytics on 2 stores (3%)
- Contentsquare on 2 stores (3%)
- Heap on 2 stores (3%)
- PostHog on 2 stores (3%)
- Adobe Experience Platform Tags on 1 store (1%)
- Chord on 1 store (1%)
- Littledata on 1 store (1%)
- Mixpanel on 1 store (1%)
- RudderStack on 1 store (1%)
- Segment on 1 store (1%)
The stores (57)
- Abel & Cole Google Analytics, Google Tag Manager
- Athletic Brewing Triple Whale
- Bokksu Google Tag Manager
- Brightland Triple Whale
- ButcherBox Google Tag Manager, Segment
- Chamberlain Coffee Microsoft Clarity, Triple Whale
- Cometeer Elevar, Google Analytics, Microsoft Clarity, PostHog
- Counter Culture Google Tag Manager
- Daily Harvest Microsoft Clarity, RudderStack
- Death Wish Coffee Google Tag Manager
- Four Sigmatic Elevar, Microsoft Clarity, Triple Whale
- Ghia Triple Whale
- Godiva Google Tag Manager
- Gousto Google Tag Manager
- Graza Elevar
- Grenade Elevar, Microsoft Clarity
- Grind Google Analytics, Google Tag Manager, Littledata, Microsoft Clarity
- Harry & David Google Tag Manager
- HelloFresh Google Tag Manager
- Huel Contentsquare, Google Tag Manager, Heap, Microsoft Clarity
- Intelligentsia Elevar, Hotjar
- Jelly Belly Cloudflare Web Analytics
- Jeni's Google Tag Manager, Mixpanel
- JING Elevar, Hotjar
- Kettle & Fire Elevar, Triple Whale
- La Colombe Microsoft Clarity
- Laird Superfood Microsoft Clarity
- Levain Bakery Elevar, Triple Whale
- Lindt Adobe Experience Platform Tags, Google Tag Manager, Hotjar
- Magic Spoon Elevar
- Mid-Day Squares Google Tag Manager
- Milk Bar Elevar, Triple Whale
- Misfits Market Amplitude
- MUD\WTR Elevar, Google Analytics, Microsoft Clarity
- Myprotein Contentsquare, Hotjar, Microsoft Clarity
- Oddbox Google Tag Manager
- OLIPOP Elevar, Microsoft Clarity, Triple Whale
- Origin Coffee Microsoft Clarity
- Ottolenghi Google Tag Manager
- Pact Coffee Google Tag Manager
- Partake Google Tag Manager
- Pip & Nut Microsoft Clarity
- Quitoque Cloudflare Web Analytics, Google Tag Manager
- Ritual Amplitude, Chord
- Rude Health Hotjar
- Sakara Elevar
- Salt & Straw Google Tag Manager
- Siete Google Tag Manager
- Spindrift Google Tag Manager
- Square Mile Hotjar
- Stumptown Elevar
- teapigs Google Tag Manager, Heap, Hotjar, Microsoft Clarity
- Tony's Chocolonely Elevar
- Trade Coffee PostHog
- Union Coffee Microsoft Clarity
- Verve Coffee Elevar, Google Tag Manager
- Whittard Elevar