Cloudflare Web Analytics vs Google Tag Manager
Cloudflare Web Analytics and Google Tag Manager are both analytics and tracking tools. Of the 850 stores we index, Google Tag Manager is on 319 (38%) and Cloudflare Web Analytics on 70 (8%). 29 stores use both.
Cloudflare Web Analytics and Google Tag Manager on the stores we index
Show the data
| Only Cloudflare Web Analytics | 41 |
|---|---|
| Only Google Tag Manager | 290 |
| Both | 29 |
Cloudflare Web Analytics
On 70 of 850 stores (8%)
We haven't checked Cloudflare Web Analytics's features and prices yet.
Google Tag Manager
On 319 of 850 stores (38%)
We haven't checked Google Tag Manager's features and prices yet.
Switches
No stores we index have switched between Cloudflare Web Analytics and Google Tag Manager yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Cloudflare Web Analytics | Google Tag Manager |
|---|---|---|
| Shopify | 8 | 228 |
| Salesforce Commerce Cloud | 35 | 28 |
| Adobe Commerce (Magento) | 4 | 6 |
| WooCommerce | 2 | 2 |
| BigCommerce | 0 | 3 |
| Sylius | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Cloudflare Web Analytics | Google Tag Manager |
|---|---|---|
| Fashion and accessories | 11 | 66 |
| Beauty and skincare | 5 | 52 |
| Sports and outdoor | 17 | 39 |
| Home and furniture | 6 | 29 |
| Pets | 3 | 25 |
| Health and wellness | 6 | 21 |
| Food and drink | 2 | 24 |
| Gifts and stationery | 8 | 18 |
| Kids and baby | 4 | 21 |
| Tech accessories | 4 | 18 |
| Large retailers | 4 | 6 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Cloudflare Web Analytics · All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure