Alternatives to Cloudflare Web Analytics
22 other analytics and tracking tools are on the stores we index. Google Tag Manager is the most used, on 319 of 850 stores (38%), then Microsoft Clarity on 217. Cloudflare Web Analytics itself is on 70 (8%).
Cloudflare Web Analytics and its alternatives
Show the data
| Cloudflare Web Analytics (this tool) | 8% |
|---|---|
| Google Tag Manager | 38% |
| Microsoft Clarity | 26% |
| Elevar | 18% |
| Triple Whale | 16% |
| Hotjar | 10% |
| Google Analytics | 9% |
| Adobe Experience Platform Tags | 4% |
Every alternative
| Tool | Stores | Also use Cloudflare Web Analytics | Compare |
|---|---|---|---|
| Google Tag Manager | 319 (38%) | 29 | Compare |
| Microsoft Clarity | 217 (26%) | 12 | Compare |
| Elevar | 150 (18%) | 2 | Compare |
| Triple Whale | 136 (16%) | 1 | Compare |
| Hotjar | 87 (10%) | 12 | |
| Google Analytics | 80 (9%) | 10 | |
| Adobe Experience Platform Tags | 33 (4%) | 8 | |
| Contentsquare | 32 (4%) | 11 | |
| Segment | 25 (3%) | 3 | |
| Amplitude | 16 (2%) | 2 | |
| Heap | 13 (2%) | 1 | |
| PostHog | 9 (1%) | 0 | |
| Mixpanel | 7 (1%) | 1 | |
| RudderStack | 7 (1%) | 1 | |
| Chord | 6 (1%) | 0 | |
| Northbeam | 6 (1%) | 0 | |
| Tealium | 5 (1%) | 3 | |
| Littledata | 4 (under 1%) | 0 | |
| Plausible | 4 (under 1%) | 0 | |
| Quantum Metric | 4 (under 1%) | 0 | |
| FullStory | 3 (under 1%) | 2 | |
| Google tag (gtag.js) | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Cloudflare Web Analytics and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Cloudflare Web Analytics is on at least 5 stores, the most used alternative there.
- Sports and outdoor: Cloudflare Web Analytics on 17 of 92; Google Tag Manager on 39 · see the whole industry
- Fashion and accessories: Cloudflare Web Analytics on 11 of 190; Google Tag Manager on 66 · see the whole industry
- Gifts and stationery: Cloudflare Web Analytics on 8 of 66; Google Tag Manager on 18 · see the whole industry
- Home and furniture: Cloudflare Web Analytics on 6 of 81; Google Tag Manager on 29 · see the whole industry
- Health and wellness: Cloudflare Web Analytics on 6 of 57; Google Tag Manager on 21 · see the whole industry
- Beauty and skincare: Cloudflare Web Analytics on 5 of 121; Google Tag Manager on 52 · see the whole industry
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure