Alternatives to Adobe Experience Platform Tags
22 other analytics and tracking tools are on the stores we index. Google Tag Manager is the most used, on 319 of 850 stores (38%), then Microsoft Clarity on 217. Adobe Experience Platform Tags itself is on 33 (4%).
Adobe Experience Platform Tags and its alternatives
Show the data
| Adobe Experience Platform Tags (this tool) | 4% |
|---|---|
| Google Tag Manager | 38% |
| Microsoft Clarity | 26% |
| Elevar | 18% |
| Triple Whale | 16% |
| Hotjar | 10% |
| Google Analytics | 9% |
| Cloudflare Web Analytics | 8% |
Every alternative
| Tool | Stores | Also use Adobe Experience Platform Tags | Compare |
|---|---|---|---|
| Google Tag Manager | 319 (38%) | 7 | Compare |
| Microsoft Clarity | 217 (26%) | 7 | Compare |
| Elevar | 150 (18%) | 0 | Compare |
| Triple Whale | 136 (16%) | 0 | Compare |
| Hotjar | 87 (10%) | 12 | |
| Google Analytics | 80 (9%) | 3 | |
| Cloudflare Web Analytics | 70 (8%) | 8 | |
| Contentsquare | 32 (4%) | 4 | |
| Segment | 25 (3%) | 2 | |
| Amplitude | 16 (2%) | 1 | |
| Heap | 13 (2%) | 0 | |
| PostHog | 9 (1%) | 0 | |
| Mixpanel | 7 (1%) | 0 | |
| RudderStack | 7 (1%) | 1 | |
| Chord | 6 (1%) | 0 | |
| Northbeam | 6 (1%) | 0 | |
| Tealium | 5 (1%) | 0 | |
| Littledata | 4 (under 1%) | 0 | |
| Plausible | 4 (under 1%) | 1 | |
| Quantum Metric | 4 (under 1%) | 1 | |
| FullStory | 3 (under 1%) | 0 | |
| Google tag (gtag.js) | 3 (under 1%) | 0 |
Switches
No stores we index have switched between Adobe Experience Platform Tags and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Adobe Experience Platform Tags is on at least 5 stores, the most used alternative there.
- Sports and outdoor: Adobe Experience Platform Tags on 8 of 92; Google Tag Manager on 39 · see the whole industry
- Gifts and stationery: Adobe Experience Platform Tags on 6 of 66; Google Tag Manager on 18 · see the whole industry
- Home and furniture: Adobe Experience Platform Tags on 5 of 81; Google Tag Manager on 29 · see the whole industry
- Large retailers: Adobe Experience Platform Tags on 5 of 20; Google Tag Manager on 6
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure