Adobe Experience Platform Tags vs Microsoft Clarity
Adobe Experience Platform Tags and Microsoft Clarity are both analytics and tracking tools. Of the 850 stores we index, Microsoft Clarity is on 217 (26%) and Adobe Experience Platform Tags on 33 (4%). 7 stores use both.
Adobe Experience Platform Tags and Microsoft Clarity on the stores we index
Show the data
| Only Adobe Experience Platform Tags | 26 |
|---|---|
| Only Microsoft Clarity | 210 |
| Both | 7 |
Adobe Experience Platform Tags
On 33 of 850 stores (4%)
We haven't checked Adobe Experience Platform Tags's features and prices yet.
Microsoft Clarity
On 217 of 850 stores (26%)
We haven't checked Microsoft Clarity's features and prices yet.
Switches
No stores we index have switched between Adobe Experience Platform Tags and Microsoft Clarity yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Adobe Experience Platform Tags | Microsoft Clarity |
|---|---|---|
| Shopify | 1 | 190 |
| Adobe Commerce (Magento) | 16 | 6 |
| Salesforce Commerce Cloud | 4 | 8 |
| THG Ingenuity | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Adobe Experience Platform Tags | Microsoft Clarity |
|---|---|---|
| Fashion and accessories | 4 | 53 |
| Beauty and skincare | 1 | 37 |
| Home and furniture | 5 | 21 |
| Sports and outdoor | 8 | 17 |
| Gifts and stationery | 6 | 16 |
| Kids and baby | 2 | 18 |
| Food and drink | 1 | 16 |
| Health and wellness | 0 | 17 |
| Tech accessories | 0 | 12 |
| Pets | 1 | 10 |
| Large retailers | 5 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Adobe Experience Platform Tags · All the alternatives to Microsoft Clarity
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure