Google Tag Manager vs Stape
Google Tag Manager and Stape are both analytics and tracking tools. Of the 1010 stores we index, Google Tag Manager is on 367 (36%) and Stape on 31 (3%). 5 stores use both.
Google Tag Manager and Stape on the stores we index
Show the data
| Only Google Tag Manager | 362 |
|---|---|
| Only Stape | 26 |
| Both | 5 |
Google Tag Manager
On 367 of 1010 stores (36%)
We haven't checked Google Tag Manager's features and prices yet.
Stape
On 31 of 1010 stores (3%)
We haven't checked Stape's features and prices yet.
Switches
No stores we index have switched between Google Tag Manager and Stape yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Tag Manager | Stape |
|---|---|---|
| Shopify | 272 | 31 |
| Salesforce Commerce Cloud | 28 | 0 |
| Adobe Commerce (Magento) | 7 | 0 |
| BigCommerce | 3 | 0 |
| WooCommerce | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Tag Manager | Stape |
|---|---|---|
| Fashion and accessories | 72 | 7 |
| Beauty and skincare | 60 | 6 |
| Sports and outdoor | 43 | 3 |
| Home and furniture | 30 | 2 |
| Pets | 31 | 1 |
| Kids and baby | 25 | 6 |
| Food and drink | 29 | 1 |
| Tech accessories | 27 | 2 |
| Health and wellness | 24 | 1 |
| Gifts and stationery | 20 | 2 |
| Large retailers | 6 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager · All the alternatives to Stape
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure