FullStory vs Google Tag Manager
FullStory and Google Tag Manager are both analytics and tracking tools. Of the 1010 stores we index, Google Tag Manager is on 367 (36%) and FullStory on 7 (1%). 4 stores use both.
FullStory and Google Tag Manager on the stores we index
Show the data
| Only FullStory | 3 |
|---|---|
| Only Google Tag Manager | 363 |
| Both | 4 |
FullStory
On 7 of 1010 stores (1%)
We haven't checked FullStory's features and prices yet.
Google Tag Manager
On 367 of 1010 stores (36%)
We haven't checked Google Tag Manager's features and prices yet.
Switches
No stores we index have switched between FullStory and Google Tag Manager yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | FullStory | Google Tag Manager |
|---|---|---|
| Shopify | 1 | 272 |
| Salesforce Commerce Cloud | 3 | 28 |
| Adobe Commerce (Magento) | 1 | 7 |
| BigCommerce | 0 | 3 |
| WooCommerce | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | FullStory | Google Tag Manager |
|---|---|---|
| Fashion and accessories | 1 | 72 |
| Beauty and skincare | 2 | 60 |
| Sports and outdoor | 0 | 43 |
| Home and furniture | 1 | 30 |
| Pets | 0 | 31 |
| Food and drink | 1 | 29 |
| Tech accessories | 0 | 27 |
| Kids and baby | 1 | 25 |
| Health and wellness | 0 | 24 |
| Gifts and stationery | 1 | 20 |
| Large retailers | 0 | 6 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure