Google Tag Manager vs Lucky Orange
Google Tag Manager and Lucky Orange are both analytics and tracking tools. Of the 851 stores we index, Google Tag Manager is on 315 (37%) and Lucky Orange on 5 (1%). 2 stores use both.
Google Tag Manager and Lucky Orange on the stores we index
Show the data
| Only Google Tag Manager | 313 |
|---|---|
| Only Lucky Orange | 3 |
| Both | 2 |
Google Tag Manager
On 315 of 851 stores (37%)
We haven't checked Google Tag Manager's features and prices yet.
Lucky Orange
On 5 of 851 stores (1%)
We haven't checked Lucky Orange's features and prices yet.
Switches
No stores we index have switched between Google Tag Manager and Lucky Orange yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Tag Manager | Lucky Orange |
|---|---|---|
| Shopify | 225 | 5 |
| Salesforce Commerce Cloud | 28 | 0 |
| Adobe Commerce (Magento) | 6 | 0 |
| BigCommerce | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Tag Manager | Lucky Orange |
|---|---|---|
| Fashion and accessories | 66 | 3 |
| Beauty and skincare | 51 | 0 |
| Sports and outdoor | 38 | 0 |
| Home and furniture | 28 | 1 |
| Food and drink | 24 | 1 |
| Pets | 25 | 0 |
| Kids and baby | 21 | 0 |
| Health and wellness | 20 | 0 |
| Gifts and stationery | 18 | 0 |
| Tech accessories | 18 | 0 |
| Large retailers | 6 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Tag Manager
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure