Criteo vs Meta Pixel
Criteo and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Meta Pixel is on 115 (14%) and Criteo on 38 (4%). 24 stores use both.
Criteo and Meta Pixel on the stores we index
Show the data
| Only Criteo | 14 |
|---|---|
| Only Meta Pixel | 91 |
| Both | 24 |
Criteo
On 38 of 850 stores (4%)
We haven't checked Criteo's features and prices yet.
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between Criteo and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Criteo | Meta Pixel |
|---|---|---|
| Shopify | 10 | 62 |
| Salesforce Commerce Cloud | 8 | 10 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 4 | 5 |
| BigCommerce | 1 | 2 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Criteo | Meta Pixel |
|---|---|---|
| Fashion and accessories | 8 | 26 |
| Sports and outdoor | 9 | 15 |
| Beauty and skincare | 8 | 11 |
| Home and furniture | 1 | 11 |
| Kids and baby | 1 | 10 |
| Gifts and stationery | 3 | 7 |
| Pets | 1 | 9 |
| Tech accessories | 0 | 9 |
| Food and drink | 2 | 6 |
| Health and wellness | 2 | 6 |
| Large retailers | 3 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Criteo · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure