Alternatives to Meta Pixel
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then ShopMy on 105. Meta Pixel itself is on 115 (14%).
Meta Pixel and its alternatives
Show the data
| Meta Pixel (this tool) | 14% |
|---|---|
| Google Ads | 16% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
| Reddit Pixel | 5% |
Every alternative
| Tool | Stores | Also use Meta Pixel | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 63 | Compare |
| ShopMy | 105 (12%) | 12 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 39 | Compare |
| TikTok Pixel | 72 (8%) | 44 | Compare |
| Pinterest Tag | 62 (7%) | 39 | Compare |
| impact.com | 52 (6%) | 11 | Compare |
| Reddit Pixel | 40 (5%) | 22 | Compare |
| Awin | 39 (5%) | 20 | Compare |
| Criteo | 38 (4%) | 24 | Compare |
| Snap Pixel | 36 (4%) | 26 | Compare |
| LiveIntent | 22 (3%) | 6 | Compare |
| X (Twitter) Pixel | 17 (2%) | 12 | Compare |
| LinkedIn Insight Tag | 10 (1%) | 9 | Compare |
Switches
No stores we index have switched between Meta Pixel and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Meta Pixel is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Meta Pixel on 26 of 190; ShopMy on 39
- Sports and outdoor: Meta Pixel on 15 of 92; Google Ads on 17
- Beauty and skincare: Meta Pixel on 11 of 121; ShopMy on 36
- Home and furniture: Meta Pixel on 11 of 81; Google Ads on 15
- Kids and baby: Meta Pixel on 10 of 53; Google Ads on 9
- Tech accessories: Meta Pixel on 9 of 46; Google Ads on 9
- Pets: Meta Pixel on 9 of 53; Microsoft Advertising (UET) on 9
- Gifts and stationery: Meta Pixel on 7 of 66; Google Ads on 16
- Food and drink: Meta Pixel on 6 of 71; Google Ads on 9
- Health and wellness: Meta Pixel on 6 of 57; ShopMy on 7
- Large retailers: Meta Pixel on 5 of 20; Google Ads on 4
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure