Google Ads vs Meta Pixel
Google Ads and Meta Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and Meta Pixel on 115 (14%). 63 stores use both.
Google Ads and Meta Pixel on the stores we index
Show the data
| Only Google Ads | 74 |
|---|---|
| Only Meta Pixel | 52 |
| Both | 63 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
Meta Pixel
On 115 of 850 stores (14%)
We haven't checked Meta Pixel's features and prices yet.
Switches
No stores we index have switched between Google Ads and Meta Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | Meta Pixel |
|---|---|---|
| Shopify | 70 | 62 |
| Salesforce Commerce Cloud | 15 | 10 |
| Adobe Commerce (Magento) | 15 | 5 |
| THG Ingenuity | 6 | 6 |
| Centra | 1 | 2 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | Meta Pixel |
|---|---|---|
| Fashion and accessories | 27 | 26 |
| Sports and outdoor | 17 | 15 |
| Beauty and skincare | 17 | 11 |
| Home and furniture | 15 | 11 |
| Gifts and stationery | 16 | 7 |
| Kids and baby | 9 | 10 |
| Tech accessories | 9 | 9 |
| Pets | 8 | 9 |
| Food and drink | 9 | 6 |
| Health and wellness | 6 | 6 |
| Large retailers | 4 | 5 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to Meta Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure