Alternatives to Google Ads
13 other tracking: analytics and ad pixels tools are on the stores we index. Meta Pixel is the most used, on 115 of 850 stores (14%), then ShopMy on 105. Google Ads itself is on 137 (16%).
Google Ads and its alternatives
Show the data
| Google Ads (this tool) | 16% |
|---|---|
| Meta Pixel | 14% |
| ShopMy | 12% |
| Microsoft Advertising (UET) | 11% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
| Reddit Pixel | 5% |
Every alternative
| Tool | Stores | Also use Google Ads | Compare |
|---|---|---|---|
| Meta Pixel | 115 (14%) | 63 | Compare |
| ShopMy | 105 (12%) | 21 | Compare |
| Microsoft Advertising (UET) | 96 (11%) | 48 | Compare |
| TikTok Pixel | 72 (8%) | 52 | Compare |
| Pinterest Tag | 62 (7%) | 44 | Compare |
| impact.com | 52 (6%) | 14 | Compare |
| Reddit Pixel | 40 (5%) | 35 | Compare |
| Awin | 39 (5%) | 26 | Compare |
| Criteo | 38 (4%) | 30 | Compare |
| Snap Pixel | 36 (4%) | 30 | Compare |
| LiveIntent | 22 (3%) | 12 | Compare |
| X (Twitter) Pixel | 17 (2%) | 14 | Compare |
| LinkedIn Insight Tag | 10 (1%) | 9 | Compare |
Switches
No stores we index have switched between Google Ads and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Google Ads is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Google Ads on 27 of 190; ShopMy on 39
- Sports and outdoor: Google Ads on 17 of 92; Meta Pixel on 15
- Beauty and skincare: Google Ads on 17 of 121; ShopMy on 36
- Gifts and stationery: Google Ads on 16 of 66; Meta Pixel on 7
- Home and furniture: Google Ads on 15 of 81; Meta Pixel on 11
- Food and drink: Google Ads on 9 of 71; Microsoft Advertising (UET) on 9
- Tech accessories: Google Ads on 9 of 46; Meta Pixel on 9
- Kids and baby: Google Ads on 9 of 53; Meta Pixel on 10
- Pets: Google Ads on 8 of 53; Meta Pixel on 9
- Health and wellness: Google Ads on 6 of 57; ShopMy on 7
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure