Google Ads vs impact.com
Google Ads and impact.com are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and impact.com on 52 (6%). 14 stores use both.
Google Ads and impact.com on the stores we index
Show the data
| Only Google Ads | 123 |
|---|---|
| Only impact.com | 38 |
| Both | 14 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
impact.com
On 52 of 850 stores (6%)
We haven't checked impact.com's features and prices yet.
Switches
No stores we index have switched between Google Ads and impact.com yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | impact.com |
|---|---|---|
| Shopify | 70 | 41 |
| Adobe Commerce (Magento) | 15 | 3 |
| Salesforce Commerce Cloud | 15 | 0 |
| THG Ingenuity | 6 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | impact.com |
|---|---|---|
| Fashion and accessories | 27 | 7 |
| Sports and outdoor | 17 | 7 |
| Home and furniture | 15 | 8 |
| Beauty and skincare | 17 | 5 |
| Gifts and stationery | 16 | 3 |
| Food and drink | 9 | 7 |
| Kids and baby | 9 | 5 |
| Pets | 8 | 5 |
| Tech accessories | 9 | 2 |
| Health and wellness | 6 | 3 |
| Large retailers | 4 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to impact.com
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure