Google Ads vs LinkedIn Insight Tag
Google Ads and LinkedIn Insight Tag are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and LinkedIn Insight Tag on 10 (1%). 9 stores use both.
Google Ads and LinkedIn Insight Tag on the stores we index
Show the data
| Only Google Ads | 128 |
|---|---|
| Only LinkedIn Insight Tag | 1 |
| Both | 9 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
LinkedIn Insight Tag
On 10 of 850 stores (1%)
We haven't checked LinkedIn Insight Tag's features and prices yet.
Switches
No stores we index have switched between Google Ads and LinkedIn Insight Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | LinkedIn Insight Tag |
|---|---|---|
| Shopify | 70 | 4 |
| Adobe Commerce (Magento) | 15 | 0 |
| Salesforce Commerce Cloud | 15 | 0 |
| THG Ingenuity | 6 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | LinkedIn Insight Tag |
|---|---|---|
| Fashion and accessories | 27 | 2 |
| Beauty and skincare | 17 | 1 |
| Sports and outdoor | 17 | 1 |
| Gifts and stationery | 16 | 0 |
| Home and furniture | 15 | 1 |
| Tech accessories | 9 | 2 |
| Food and drink | 9 | 1 |
| Kids and baby | 9 | 1 |
| Pets | 8 | 1 |
| Health and wellness | 6 | 0 |
| Large retailers | 4 | 0 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to LinkedIn Insight Tag
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure