Google Ads vs Microsoft Advertising (UET)
Google Ads and Microsoft Advertising (UET) are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Google Ads is on 137 (16%) and Microsoft Advertising (UET) on 96 (11%). 48 stores use both.
Google Ads and Microsoft Advertising (UET) on the stores we index
Show the data
| Only Google Ads | 89 |
|---|---|
| Only Microsoft Advertising (UET) | 48 |
| Both | 48 |
Google Ads
On 137 of 850 stores (16%)
We haven't checked Google Ads's features and prices yet.
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Switches
No stores we index have switched between Google Ads and Microsoft Advertising (UET) yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Google Ads | Microsoft Advertising (UET) |
|---|---|---|
| Shopify | 70 | 65 |
| Salesforce Commerce Cloud | 15 | 6 |
| Adobe Commerce (Magento) | 15 | 3 |
| THG Ingenuity | 6 | 6 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Google Ads | Microsoft Advertising (UET) |
|---|---|---|
| Fashion and accessories | 27 | 18 |
| Beauty and skincare | 17 | 15 |
| Sports and outdoor | 17 | 12 |
| Home and furniture | 15 | 9 |
| Gifts and stationery | 16 | 3 |
| Food and drink | 9 | 9 |
| Pets | 8 | 9 |
| Tech accessories | 9 | 6 |
| Kids and baby | 9 | 5 |
| Health and wellness | 6 | 6 |
| Large retailers | 4 | 4 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Google Ads · All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure