Alternatives to Microsoft Advertising (UET)
13 other tracking: analytics and ad pixels tools are on the stores we index. Google Ads is the most used, on 137 of 850 stores (16%), then Meta Pixel on 115. Microsoft Advertising (UET) itself is on 96 (11%).
Microsoft Advertising (UET) and its alternatives
Show the data
| Microsoft Advertising (UET) (this tool) | 11% |
|---|---|
| Google Ads | 16% |
| Meta Pixel | 14% |
| ShopMy | 12% |
| TikTok Pixel | 8% |
| Pinterest Tag | 7% |
| impact.com | 6% |
| Reddit Pixel | 5% |
Every alternative
| Tool | Stores | Also use Microsoft Advertising (UET) | Compare |
|---|---|---|---|
| Google Ads | 137 (16%) | 48 | Compare |
| Meta Pixel | 115 (14%) | 39 | Compare |
| ShopMy | 105 (12%) | 13 | Compare |
| TikTok Pixel | 72 (8%) | 32 | Compare |
| Pinterest Tag | 62 (7%) | 30 | Compare |
| impact.com | 52 (6%) | 12 | Compare |
| Reddit Pixel | 40 (5%) | 20 | Compare |
| Awin | 39 (5%) | 16 | Compare |
| Criteo | 38 (4%) | 18 | Compare |
| Snap Pixel | 36 (4%) | 20 | Compare |
| LiveIntent | 22 (3%) | 5 | Compare |
| X (Twitter) Pixel | 17 (2%) | 12 | Compare |
| LinkedIn Insight Tag | 10 (1%) | 6 | Compare |
Switches
No stores we index have switched between Microsoft Advertising (UET) and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Microsoft Advertising (UET) is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Microsoft Advertising (UET) on 18 of 190; ShopMy on 39
- Beauty and skincare: Microsoft Advertising (UET) on 15 of 121; ShopMy on 36
- Sports and outdoor: Microsoft Advertising (UET) on 12 of 92; Google Ads on 17
- Food and drink: Microsoft Advertising (UET) on 9 of 71; Google Ads on 9
- Home and furniture: Microsoft Advertising (UET) on 9 of 81; Google Ads on 15
- Pets: Microsoft Advertising (UET) on 9 of 53; Meta Pixel on 9
- Tech accessories: Microsoft Advertising (UET) on 6 of 46; Google Ads on 9
- Health and wellness: Microsoft Advertising (UET) on 6 of 57; ShopMy on 7
- Kids and baby: Microsoft Advertising (UET) on 5 of 53; Meta Pixel on 10
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure