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Microsoft Advertising (UET) vs Reddit Pixel

Microsoft Advertising (UET) and Reddit Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and Reddit Pixel on 40 (5%). 20 stores use both.

Microsoft Advertising (UET) and Reddit Pixel on the stores we index

Of the 850 stores we index. CommerceGeek store index.
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Microsoft Advertising (UET) and Reddit Pixel on the stores we index
Only Microsoft Advertising (UET)76
Only Reddit Pixel20
Both20

Microsoft Advertising (UET)

On 96 of 850 stores (11%)

We haven't checked Microsoft Advertising (UET)'s features and prices yet.

Reddit Pixel

On 40 of 850 stores (5%)

We haven't checked Reddit Pixel's features and prices yet.

Switches

No stores we index have switched between Microsoft Advertising (UET) and Reddit Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformMicrosoft Advertising (UET)Reddit Pixel
Shopify6515
Salesforce Commerce Cloud68
THG Ingenuity62
Adobe Commerce (Magento)33

Stores using each, where the two have at least 3 between them.

By industry

IndustryMicrosoft Advertising (UET)Reddit Pixel
Fashion and accessories185
Beauty and skincare156
Sports and outdoor128
Food and drink93
Home and furniture92
Pets92
Tech accessories63
Gifts and stationery35
Health and wellness61
Kids and baby52
Large retailers43

Stores using each, where the two have at least 3 between them.

All the alternatives to Microsoft Advertising (UET) · All the alternatives to Reddit Pixel

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure