Microsoft Advertising (UET) vs Snap Pixel
Microsoft Advertising (UET) and Snap Pixel are both tracking: analytics and ad pixels tools. Of the 850 stores we index, Microsoft Advertising (UET) is on 96 (11%) and Snap Pixel on 36 (4%). 20 stores use both.
Microsoft Advertising (UET) and Snap Pixel on the stores we index
Show the data
| Only Microsoft Advertising (UET) | 76 |
|---|---|
| Only Snap Pixel | 16 |
| Both | 20 |
Microsoft Advertising (UET)
On 96 of 850 stores (11%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Snap Pixel
On 36 of 850 stores (4%)
We haven't checked Snap Pixel's features and prices yet.
Switches
No stores we index have switched between Microsoft Advertising (UET) and Snap Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Advertising (UET) | Snap Pixel |
|---|---|---|
| Shopify | 65 | 10 |
| Salesforce Commerce Cloud | 6 | 8 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Advertising (UET) | Snap Pixel |
|---|---|---|
| Fashion and accessories | 18 | 7 |
| Beauty and skincare | 15 | 7 |
| Sports and outdoor | 12 | 5 |
| Food and drink | 9 | 4 |
| Home and furniture | 9 | 1 |
| Pets | 9 | 1 |
| Gifts and stationery | 3 | 5 |
| Health and wellness | 6 | 2 |
| Tech accessories | 6 | 1 |
| Kids and baby | 5 | 1 |
| Large retailers | 4 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Microsoft Advertising (UET) · All the alternatives to Snap Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure